AutoInformed

Fires resulting from accidents are tragic events. A statistically-based defense even if valid does not have emotional appeal Chrysler has learned.

Chrysler Group will recall 1993-2004 Jeep Grand Cherokee and 2002-2007 Jeep Liberty vehicles and modify the chassis. The sudden reversal announced this afternoon follows two years of investigation and controversy about the fuel system design on more than 2.7 million Jeeps. Earlier this month there was an unusual public disagreement between Chrysler and the National Highway Traffic Safety Administration when Chrysler refused to recall the Jeeps at NHTSA’s request and issued a statement questioning NHTSA’s judgement. NHTSA now appears to have stared down the Fiat-controlled company in what was -  at a minimum – a growing image disaster about the safety of its products. The first rule of automotive public relations applies here: when you are in a hole, stop digging it deeper. (“La prima regola di relazioni pubbliche si applica qui: quando sei in un fosso, smetti di scavare la più profonda,” should be sent to all the Fiat executives involved with running Chrysler.)

There are almost 200 crashes and close to 300 fatalities where fires were involved in the recalled Jeeps, according to the allegations of product liability lawyers and their closely aligned colleagues at the Center for Auto Safety. Chrysler Group now says it will conduct a voluntary recall that in addition to a visual inspection of the vehicle will, if necessary, provide an “upgrade to the rear structure” of the vehicle to improve management of the crash forces in low-speed impacts. The upgrade includes a factory or Mopar aftermarket trailer hitch assembly. If the Jeep has one in good repair, it’s okay. If not, it will be installed or fixed at no charge to the owner as required by U.S. safety regulations. Continue reading →