BMW Group Sales Set All-Time Global Record in March, Q1

AutoInformed.com

BMW plans to grow faster than the market in 2012 and expects to achieve new sales volume records for its BMW, Mini and Rolls-Royce brands.

The BMW Group sold more vehicles in March than in any other month in its history, the German automaker said today.  The company sold a total of 185.728 BMW, Mini and Rolls-Royce vehicles in the past month, not only besting March of last year (165,846 units / +12%) but also the previous sales high of 165,855 vehicles recorded in June 2011.

During Q1 BMW also achieved a new high for the first three months.  Retail volumes for the year to the end of March increased by more than 40,000 vehicles to 425,528 units (Q1 2011 – 382,763 units), which represents a growth of 11.2% compared with the first quarter of 2011.

“The BMW Group achieved an all-time high in sales last month and the best first quarter in its history,” said Ian Robertson, Member of the Board of Management, Sales and Marketing BMW. Robertson said BMW plans to grow faster than the market as a whole in 2012 and expects to achieve new sales volume records for its BMW, Mini and Rolls-Royce brands.

The BMW Group increased retail volumes in its three largest single markets of Germany, the U.S. and China, among others. In Germany the company reported a +11.6% increase (30,981 / prev. yr. 27,755) for BMW Group vehicle registrations in March.  Sales 66,222 vehicles have been registered year-to-date in Germany, an increase of +2% over the first quarter in 2011 (2011– 64,923).

Record first quarters in both the U.S. and China contributed to the BMW Group’s first quarter sales results. In the U.S., sales climbed +13% in March to 29,806 vehicles (2011 – 26,382). Year- to-date, 75,729 vehicles have been delivered in the U.S., an increase of +16.6% over the previous year (64,957). BMW Group sales in China remained high in March at 30,593 (2011 – 21,687 or +41.1%) vehicles were delivered. From January to the end of March 80,014 vehicles were delivered, an increase of 36.8% compared with the same period last year (2011 – 58,506).

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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