Category Archives: marketing

New GM Pickup EcoTech3 V6 Rated at 24 and 22 MPG

The new 4.3-liter V6 engine used in the 2014 Chevrolet Silverado and GMC Sierra full-size pickup trucks is rated at 22 mpg EPA highway for 4×4 versions and 24 mpg for 2wd . This means they are competitive with – or better than V6 engines – used in the Ram, Ford F-150 and Toyota Tundra pickup trucks. Continue reading

Share >
Posted in auto news, economy, marketing, new vehicle | Tagged , , , , , , , | Leave a comment

Milestones – 90 Years of the Alfa Romeo Quadrifoglio Verde

In the Anglo Saxon world, a green four-leaf clover should call up images of Irish luck, but by a fourfold twist of European fate, this legendary symbol is identified with some of Alfa Romeo’s sportiest Italian models going back to 1923. Continue reading

Share >
Posted in auto news, marketing, milestones | Tagged , , , , | Leave a comment

Toyota Best Global Green Brand Again

This assessment from Interbrand is not without self-interest since it makes money from its consultancy, which it boasts is the world’s leading supplier of advertising campaigns. Each brand’s perception score is determined through a consumer study covering over 10,000 respondents; over 1,000 in each of the 10 largest economies, including the US, Japan, China, Germany, France, UK, Italy, Brazil, India, and Russia. Continue reading

Share >
Posted in environment, marketing | Tagged , , , , , | Leave a comment

New 2014 GM Models Get Two Years Free Maintenance

Customers who purchase or lease a new 2014 Chevrolet, Buick or GMC car, truck or crossover in the U.S. will be covered by a new maintenance program that includes scheduled services for two years or 24,000 miles, whichever occurs first. Continue reading

Share >
Posted in aftermarket, auto news, marketing | Tagged , , , , , | Leave a comment

Price War as Honda Cuts Fit EV Lease to $259

Moreover, the revised Fit EV three-year lease requires no down payment, has unlimited mileage, provides routine maintenance and collision coverage, as well providing a 240-volt home charging station, although the customer must pay for its installation but owns it forever. To the horror of auto execs, this program might foreshadow the next generation of marketing incentives that would apply to other types of vehicles. Continue reading

Share >
Posted in alternative fuels, auto news, electric vehicles, marketing | Tagged , , , , , | Leave a comment