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Tag Archives: alan batey
Alan Batey Named Global Head of Chevrolet
In a convoluted position that likely resulted from GM insider politics and bureaucratic infighting, in his global Chevrolet role, Batey will report to GM Chairman and CEO Dan Akerson; in his U.S. Sales, Service and Marketing role, he will report to Mark Reuss, president, GM North America. Continue reading
Posted in auto news, people
Tagged alan batey, autoinformed, autoinformed.com, Chevrolet, GM, Ken Zino, susan docherty
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GM Marketing Head Ewanick Resigns as GM Lags in Sales Growth
In an unusual Sunday statement, General Motors tersely said yesterday that Global Chief Marketing Officer Joel Ewanick resigned, effective immediately. The resignation comes just days before GM will release Q2 financial results, which will be negatively impacted by product launch and marketing costs, as well as the ongoing struggles of Opel, which is mired in the Eurozone crisis. Continue reading
Posted in auto news, marketing, news analysis, people
Tagged alan batey, auto informed, autoinformed.com, automotive news, GM, gm sales, joel ewanick, Ken Zino
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