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Tag Archives: privacy
Facebook Users Unaware the Social Media Site Categorizes Their Interests and Political Leanings for Sales Use
The survey finds that a vast majority of Facebook users (88%) have their traits and interests categorized by the platform. Yet three-quarters of Facebook users (74%) report they did not know this list of categories existed on Facebook before being directed to the page during the survey. Moreover, once shown how the platform classifies their behaviors and personas, roughly half of Facebook users (51%) say they are not comfortable that the company created such a list. Continue reading
Posted in news analysis, people, Privacy
Tagged auto industry commentary, autoinformed, autoinformed.com, automotive blog, Cambridge Analytica, connected vehicles, consumer privacy, digital tracking systems, Facebook data gathering, Ken Zino, micro-targeting of advertisements in commerce and political activity, new vehicle reviews, pew research center, privacy
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Kiss Your Privacy Goodbye as Mastermind Grows
More than 6,000 dealerships now have access to the Mastermind technology that uses thousands of data points, gathered from the dealer management system (DMS) and combines it with Big Data – social media profiles, financial records, product and consumer life-cycle information, socio-demographics among other privacy invasion data – to calculate when a customer is ready to buy and why. Continue reading
Posted in marketing, news analysis
Tagged autoinformed, autoinformed.com, AutomotiveMastermind, big data, internet privacy, Ken Zino, privacy
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Telematics Enable Usage Based Insurance and Privacy Risks
A Celant report on insurance developments also includes results of a survey on how receptive customers would be to real time feedback on their driving. How would you like to receive this message while driving: Your current driving style suggests that you have a one in three chance of having a fatal or very serious accident during the next year. Continue reading
Posted in insurance, news analysis
Tagged autoinformed, autoinformed.com, Ken Zino, privacy, telematics, usage based insurance, wunelli
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OnStar Reverses Tracking of Ex-Users after Privacy Uproar
The OnStar privacy about face does not address what will remain an issue about OnStar’s data collection and reselling of current subscriber information. In the U.S. automakers and other marketers assume customer information is their property to do what they will with. This is the exact opposite of laws in place in Europe that stipulate the customer, not the company, owns and controls their information. Continue reading
Posted in auto news, marketing, news analysis, transportation
Tagged auto informed, auto news, autoinformed, autoinformed.com, automotive news, customer data, ftc, GM, Ken Zino, onstar, privacy, privacy laws, schumer, zino
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Artificial Intelligence – J.D. Power and Palantir Technologies
J.D. Power, a data and analytics company today announced a collaboration with Palantir Technologies Inc., (NYSE: PLTR) to develop generative artificial intelligence (AI) and predictive analytics solutions that it claimed, “will facilitate deeper insights and more strategic decision making by … Continue reading →