Toyota Launches Prius c Hybrid as Aqua in Japan for $21,700

Toyota Aqua S – 2012 model – Prius C in US. Courtesy of and Copyright Toyota

AutoInformed.com

Prius c is a small five-door member of the growing Prius hybrid lineup is predicted to offer EPA class-leading fuel economy of better than 50 mpg in the city.

In spite of such clear fuel economy benefits and high U.S. fuel prices, hybrids remain a tiny portion of the U.S. auto market – a little over 2% of sales YTD – because mainstream buyers refuse to pay a premium amounting to several thousand dollars over a comparable gasoline-fueled car.

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