Look for the Japanese-built Prius c in the U.S. to start somewhere under $20,000 with several more expensive option packages. AutoInformed is betting here that Toyota will continue to use aggressive ‘comeback pricing’ and incentives next year to regain market share lost post-tsunami and Thailand floods this year. With the introduction of the all-new reduced price Camry last October, Toyota has regained 2 percentage points of U.S. share in the last two months with Camry as the best selling passenger car.