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Cadillac (NYSE: GM) today revealed the V-ONE, a concept study “combining the brand’s race-winning authenticity and bespoke Cadillac refinement,” at The Quail, A Motorsports Gathering in Carmel, California. Its name unites the Cadillac V-Series performance legacy with a one-of-one, single-seat Super Car articulation, the first of its kind for the GM brand. [Thus far it is the automotive equivalent of computer vaporware – it’s not for sale. Also, production street versions would likely need a second seat – AutoCrat.]*
“The Cadillac V-ONE Concept is the ultimate manifestation of a customer performance concept and is a clear sign of our ambition for the Cadillac V-Series brand in the future,” said Dominic Najafi, Executive Design Director, Global Cadillac. Continue reading
Annals of Nostalgia Marketing – McLaren McL 6GT
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McLaren Automotive today showed the McL 6GT at the 2026 Monterey Car Week. The first McLaren car of its kind, its design connects McLaren’s heritage to the present, using the McLaren M6GT – Bruce McLaren’s original, but unfulfilled Super Car dream, as its inspiration.but unfulfilled Super Car dream, as its inspiration. [The past is present here: McL 6GT celebrates a form of rare driving connection: tactile, analogue, and mechanical. Whether this endangered species is sought after awaits production and sales results – AutoCrat.]
“The McLaren McL 6GT imagines what our inspirational founder had wished to complete but with six additional decades of innovation and passion woven through every element, creating a modern icon of driver connection. It is symbolic of the bold, provocative and hugely exciting future that we are preparing to realize,” said Nick Collins, Chief Executive Officer, McLaren Automotive. Continue reading →