Category Archives: marketing

Annals of Marketing – Dodge Returns to NASCAR

Posted on 3 November 2026 by Ken Zino

Dodge Returning to NASCAR Continue reading →

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Acura Begins U.S. Sales of NSX Reproduction Parts

Posted on 2 November 2026 by Ken Zino

Acura Begins U.S. Sales of NSX Reproduction Parts Continue reading →

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First Look – Porsche Mission S Sports Car Concept Debut

Posted on 16 October 2026 by Ken Zino

Porsche Mission S Concept Debuts Continue reading →

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Acura to Debut New SUVs Targeting Detroit Models

Posted on 14 October 2026 by Ken Zino

Significantly, there are plans to introduce three new SUVs aimed at attracting new buyers aimed in what are lucrative markets for the Detroit Three U.S. automakers, aka Big Three once upon a time.- AutoCrat. Continue reading →

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Annals of Marketing – Subaru on Travel and Pets

Posted on 13 October 2026 by Ken Zino

Pet owners are increasingly prioritizing animal companions when planning trips. Continue reading →

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Chevrolet Tweaks 2027 Trax and Trailblazer

Posted on 8 October 2026 by Ken Zino

“Trax and Trailblazer combined are currently having their best sales year ever, with more than a quarter-million vehicles delivered year-to-date. Chevrolet is investing in the segment at the right time,” said Scott Bell, Vice President, Global Chevrolet. Continue reading →

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Annals of Marketing – New User Interface on GM Pickups

Posted on 16 September 2026 by Ken Zino

“Infotainment is a top priority for drivers,* but complex menus shouldn’t get in the way. Built directly around real customer feedback, GM’s new interface unifies software, hardware, and design to deliver fast access, clear information, and effortless control on every drive,” GM said. Continue reading →

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Aston Martin and Brough Superior Debut AMB 002 Motorcycle

Posted on 9 September 2026 by Ken Zino

“Having created two of the most remarkable track-only motorcycles ever built in the AMB 001 and AMB 001 Pro, it was always a long-term dream to make an Aston Martin motorcycle for the road,: said Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin. Continue reading →

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Stellantis Opens All-Makes Bodyshop Repair Label

Posted on 8 September 2026 by Ken Zino

“When customers need body or collision repairs, they want a solution that is reliable and fairly priced. With the Eurorepar Car Service All-makes Bodyshop label, we are bringing together trusted local service, qualified expertise and a broad choice of parts to help customers get their vehicles safely back on the road. It is a natural extension of the Eurorepar Car Service promise: professional care for every car, whatever the make or age,” said Cyril Billard, Stellantis Strategy, Independent Aftermarket and Channels Vice-President and Eurorepar Car Service President. Continue reading →

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First Look – Lexus NX Compact Crossover Hybrid SUV

Posted on 1 September 2026 by Ken Zino

Lexus (NYSE: TM, 7203T) offered a world debut of an updated NX on September 1. The compact crossover hybrid model is scheduled to be introduced across global markets from the end of 2026. Presumably as a 2027 model. [However as with all global automakers, Lexus is subject to the tariff whims, resentments and revenge actions of the Trump Mis-Administration. The Lexus NX is made in Cambridge Ontario in Canada – AutoCrat.]* As of the end of July 2026, cumulative sales have reached approximately 1.9 Million units across more than 90 countries and regions, establishing the NX as a core model in the global Lexus SUV lineup. Continue reading →

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Annals of Marketing – Amazon Style Taking Over Car Buying?

Posted on 1 September 2026 by Ken Zino

Plunging market share for traditional giants such as Ford, Vauxhall and even top selling Volkswagen reflects an Amazon-style approach to choosing cars by British motorists, according to an analysis just released by Vehicle Data Global (VDG).*

“The decline for some of Britain’s household car brands was not driven by motorists falling out of love with those badges. Instead, it reflects broader changes in the way people buy products in general, beginning online with feature comparisons before visiting stores or dealer showrooms,” said Ben Hermer, Operations Director of VDG. Consumers now choose cars in a similar way to buying products on Amazon. Continue reading →

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BMW to Make New Active Safety Assistance Systems Standard

Posted on 27 August 2026 by Ken Zino

“The broad rollout of our new active safety functions as standard is based on our ‘Smart, Symbiotic, Safe’ philosophy. We bring drivers and assistance systems together into a cooperative system that works in harmony. At BMW, active safety functions operate as quiet, intelligent companions in the background, discreet yet highly effective when it matters most in critical situations,” says Dr. Mihiar Ayoubi, Senior Vice President Driving Experience Development at the BMW Group. Continue reading →

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Acura Branded Honda to Race IndyCar Freedom 250 in DC

Posted on 20 August 2026 by Ken Zino

The Acura brand is returning to the NTT IndyCar Series for the fourth time this season with 2022 Indianapolis 500 winner Marcus Ericsson driving the #28 Andretti Global Acura-branded Honda at the Freedom 250 race next weekend in Washington DC. Ericsson will make a special appearance at Chevy Chase Acura in Bethesda, Maryland on Thursday 20 August from 3-5 PM. Continue reading →

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First Look – 2027 Toyota Corolla 60th Anniversary Edition

Posted on 18 August 2026 by Ken Zino

“Since its debut in Japan in 1966, the Corolla has grown from a compact car designed for a rapidly changing world into one of the most significant vehicles in Toyota history,” Toyota said in a news release.

“Along the way, Corolla helped introduce Toyota to drivers around the world, becoming a familiar presence on roads and in driveways across generations. Through six decades of change, it has continued to evolve alongside the people who drive it,” Toyota said. Continue reading →

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First Look – 2027 Mercedes-Benz C-Class

Posted on 17 August 2026 by Ken Zino

The new Mercedes‑Benz (MBG.DE, MBGAF OTC U.S.) C‑Class introduces the most comprehensive update to date for its best-selling sedan model family, according to a release today from MBUSA. The internal-combustion-engine powered sedan with an old tech stop/start system arrives at U.S. dealerships during the first half of 2027. [No word yet on if there will be a special Global Warming edition. The battered German luxury car makers are reeling from the effects of the Trump mis- administration Trade, Tariff and shooting wars.* MBUSA is posting sales declines and all global automakers are wrestling with the negative trade and war policies of the Trump mis-administration. Makers are also facing a marked shift in consumer presences to hybrid vehicles, as well a defection to less expensive brands – AutoCrat. See APEAL story below.] Continue reading →

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