Category Archives: marketing

Ford Motor Expanding Home Pickup & Delivery

With more than 3,100 dealers in the U.S., Ford appears to be the only full line auto brand to offer Pickup & Delivery to millions of customers. Since March 2020, Ford says it has made ~100,000 Pickup & Delivery services in the U.S. The process requires  customers call their local dealer to schedule an appointment and request an at-home or at-work pickup. On the day of service, customers receive updates via phone, text or e-mail to keep them informed of their vehicle’s progress, and it’s delivered back as soon as the service is complete. Continue reading

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Christine Feuell New Chrysler Brand CEO at Stellantis

Stellantis said today that Christine Feuell will join Stellantis as Chrysler Brand CEO on September 13, reporting to CEO Carlos Tavares. Previously Feuell was Chief Commercial Officer at Honeywell Safety and Productivity Solutions (SPS). SPS claims “to provides products, software … Continue reading

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Subaru Tweaks 2022 Forester, adds Wilderness

For the Premium with option package, and all higher trim levels, EyeSight includes new Automatic Emergency Steering. The works in conjunction with the Pre-Collision Braking System to assist with steering control to help avoid a collision at speeds less than 50 mph when the driver is distracted, say by, a 6.5-inch Multimedia Plus system with high-resolution touchscreen, smartphone with Apple CarPlay, Android Auto and Bluetooth hands-free phone and audio streaming connectivity as well as SiriusXM and a CD player. Continue reading

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Stellantis to Buy First Investors Financial Services

This is either an opportunity or survival necessity, depending on your viewpoint. It will allow Stellantis to provide customers and dealers a range of financing options, including retail loans, leases, and floorplan financing in the near term. A so-called “captive U.S. finance company”  can provide revenue and marketing incentives in the digital age for customers who purchase Jeep, Ram, Dodge, Chrysler, Fiat and Alfa Romeo vehicles. Continue reading

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GMC Canyon AT4 OVRLANDX Concept Debuts

GMC first introduced AT4 in its Sierra light-duty pickup truck in 2019. Here it’s powered by a 3.6-liter V-6 engine with an eight-speed automatic transmission and front and rear electronic locking differentials. With a 27.7-degree approach angle and a ground clearance of 10.0 inches, helped by 33-inch BFGoodrich KM3 Mud-Terrain tires on 17-inch AEV Crestone wheels this is clearly an off-road vehicle. Continue reading

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Milestones: 50 Million Toyota Corollas or 12 Generations

Tracking the seeming inevitable fate of automobiles and trucks in America, Corolla quickly evolved to offer more room, comfort and performance for close to three generations of customers. The 2022 Corolla combines advanced tech, sporty style and top-level comfort with up to 53/52/52 EPA estimated MPG in the hybrid model and the protection of standard Toyota Safety Sense 2.0 with automatic emergency braking. And, gasp, the first-ever Corolla Cross SUV-like version. Toyota invites everyone with a Corolla story to share it using #MyCorollaStory. Continue reading

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VW Starts Car-Net Carrier of Choice with Verizon and T-Mobile

In the fast-growing world of connected cars there remain large questions about anti-trust regulations and their application – if any has been attempted – to protect consumers from cartel or monopoly pricing. Car-Net, with in-car Wi-Fi capability when you subscribe to a data plan, is standard equipment on most 2020 model year and forward Volkswagen vehicles. The Carrier of Choice program will be available starting late September this year. Continue reading

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Mazda MX-30 EV Starts at $33,470 in CA this October

The all-new 2022 Mazda MX-30 EV is a baby step toward the brand’s lagging electrification. Initially launching in California dealerships this fall, the battery-electric MX-30 has an EPA estimated range of only 100 miles on a full charge Continue reading

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