Category Archives: marketing

Used Car Marketplace Catch Up? GM introduces CarBravo

CarBravo uses the resources of GM, GM Financial and the GM dealer network to create a flexible, shopping and buying service that is already in full use at True Car, Edmunds, Autotrader, Cars Direct and AutoNation, among others. Major automakers have been slow to use the resources of the web, but Covid has forced changes in standard business practices across the vast automotive industry and the aftermarket. Continue reading

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BMW – Digital Art Coming in Cars During 2022?

These new modes in BMW geek speak ,filtered through marketing babble: “Their unique moments enhance BMW’s driving experience by creating a synergy of the vehicle’s functions and its interior design. Depending on the driving situation and the overall mood, a holistic user experience featuring both a functional and an emotional level can be created at the touch of a button or via voice control. To that end, drive control and steering control, mood lighting and sound as well as the color scheme and graphics of the BMW Curved Display are precisely synchronized.” Continue reading

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Mustang Mach-E SUVs Delivered to ‘Customers’ in China

The locally-produced Mach-E is being sold via Ford BEV’s tiny network of 25 direct-to-customer stores located in major Chinese metropolitan markets Continue reading

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Ford Testing VIIZR Field Service Tool Built on Salesforce

Ford Motor is launching VIIZR, a new field service tool built on Salesforce. VIIZR can help small-business owners such as plumbers, and other technicians with invoicing, scheduling and managing requests, so they can work with their customers from anywhere. In … Continue reading

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Ford Motor US Sales Up in November

As usual Ford Motor should consider changing its name to Ford Truck. Ford brand SUVs achieved record November retail sales on the success of new products. Sales increased 25.6% y-o-y to a  total of 66,390 vehicles. The Bronco family had its highest combined sales since launch – totaling 19,773 SUVs, which to put it in perspective is less than the output of one assembly plant on an annual basis. Sales of Lincoln’s new Nautilus increased 24.9% y-o-y. Year-to-date, sales of the new Nautilus are up 14.6%. While inventory is scant, Lincoln took in a record number of new retail vehicle orders last month, totaling 2,600. Mustang Mach-E sales increased 8.4% from October on sales of 3,088 SUVs, though as a latecomer it still trails Tesla’s Model Y by a wide margin. Continue reading

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Renault and TheArsenale Unveil AIR4. What?

The original Renault 4 was a simple, efficient and versatile vehicle built between 1961 and 1992. A “blue jeans” car, as the former head of Renault Group, Pierre Dreyfus, used to describe it. It transported families, businesses and the likes of the gendarmerie and La Poste, as well as helping several generations of young motorists just getting behind the wheel. Now there’s a 4L designed to drive along above our heads. AIR4 claims the air as the new road of the future, according to Renault. Continue reading

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Toyota Subaru JV Spawns Global Debut of Solterra EV

“The e-Subaru Global Platform enables a driving experience with superior driving dynamics, which brings high stability and handling linearly responds to driver’s steering operation,” claimed Subaru. Notably, but not uniquely, high-capacity battery packs are placed under the floor and by using the battery as a part of the structure, a low center of gravity and high body strength and rigidity are achieved. Continue reading

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Corvette Racing Goes Global – IMSA, FIA WEC in 2022

Corvette’s production-based race team is preparing for full-season championship challenges in both the IMSA WeatherTech SportsCar Championship and the FIA World Endurance Championship. Corvette Racing will field one Chevrolet Corvette C8.R in each series,. A two-car effort is planned for the 24 Hours of Le Mans. All six Corvette factory drivers from 2021 will return for the new season. Antonio Garcia, Jordan Taylor and Nicky Catsburg will run in IMSA. Tommy Milner, Nick Tandy and Alexander Sims race in WEC. Continue reading

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