Category Archives: marketing

GMC Adds Hummer SUV EV. Direct Selling Without Dealers?

Perhaps even bigger news is that the Hummer will be sold by GM online, with dealers playing only a supporting role at the introduction. Customers who reserve a vehicle can choose the dealer where they would like the vehicle to be delivered. That dealer will then complete the sale/transaction. It’s clearly part of the strong US retail trend – accelerating from Covid – that consumers are becoming more comfortable and more apt to us computers and phones to buy goods and services. Ultimately, we think traditional dealers will play a diminishing role. Continue reading

Posted in marketing, new vehicle | Tagged , , , , , | 2 Comments

Voltswagen is New Name for Volkswagen After Dieselgate

Volkswagen, of course, has been haunted for years by its deliberate cheating on deadly diesel emissions levels by using defeat software on EPA compliance tests that made the diesels look complaint when they were far from it. Continue reading

Posted in alternative fuels, electric vehicles, marketing | Tagged , , , , | Leave a comment

Hyundai, Shell to Expand Cooperation on Clean Energy

Hyundai Motor Company in Goyang, Korea has signed a five-year global business cooperation agreement with Royal Dutch Shell to increase clean energy projects. The deal, which runs through 2026, marks the fourth extension of the partnership that began in 2006, … Continue reading

Posted in alternative fuels, environment, marketing | Tagged , , , , | Leave a comment

2022 Ford Super Duty Pickup Gets 12-Inch Screen

The new, landscape-oriented 12-inch center touch screen with SYNC®4 is standard on Lariat and above models, with physical controls below for quick access to commonly used functions. Occupants can easily multitask functions by splitting the screen to see navigation, music, truck features and the new digital owner’s manual. Continue reading

Posted in distracted driving, electronics, marketing | Tagged , , , , , | Leave a comment

World’s First Electric Bentleys to be Built by Lunaz

This expanded UK manufacturing footprint forms a key pillar of a multi-phased growth strategy that will see Lunaz – it hopes – become a global leader in the EV conversions of passenger and industrial vehicles. Continue reading

Posted in aftermarket, electric vehicles, marketing | Tagged , , , , | Leave a comment

Volvo to Only Sell EVs Online as a Pure EV Company by 2030

The strategy is focused on what appears to be the fastest-growing segment in the global car industry: the premium electric market. Volvo Cars aspires to be a leader or at least a survivor in this segment and will focus on developing electric cars only going forward. It does however face potential legal problems form current authorized dealers or dealership groups. Continue reading

Posted in electric vehicles, marketing, news analysis | Tagged , , , , | Leave a comment

Hyundai Tweaks 2022 Kona and Kona Electric SUVs

Otherwise, the Kona EV does not incorporate any advances in EV or battery technology. Instead it has a different front fascia design. New headlamps and Daytime Running Lamps  provide a different look. New lower fender sculpted vents are aerodynamically functional. In profile, a different alloy wheel design has been optimized for “efficient airflow.” Oh, there are new taillights as well. The real selling points are carryover. Continue reading

Posted in design and styling, electric vehicles, marketing | Tagged , , , , | Leave a comment

Subsidized Mercedes-Benz Compact EQA EV Available to Order

As confusing as this all sounds, Mercedes actually has reduced the complexity of its EQA models. Instead of having to decide between more than 100 individual options, customers have a choice of three pre-configured packages. Continue reading

Posted in alternative fuels, electric vehicles, environment, marketing | Tagged , , , , , | Leave a comment

eNASCAR iRacing Pro Invitational Series Resumes

The first five mid-week events will air on FS1 (S for Sedition?- editor. Note Bene NASCAR has been proactive in banning the Confederate, aka Traitors’ flag. see NASCAR Disavows Racist Confederate Flag and The Confederate Flag, Conservative Politics and NASCAR ) on select Wednesday nights beginning March 24th. The races include Bristol Motor Speedway’s new dirt configuration, Talladega Superspeedway, Darlington Raceway, and Texas’ Circuit of the Americas’ facility. NBC Sports will pick up the second half of the 10-race season once the network’s broadcast window begins in June. Continue reading

Posted in marketing, news analysis, racing | Tagged , , , , , | Leave a comment

Wrangler 4xe Plug-in Hybrid Pre-Booking Begins in Europe

This latest marketing ploy started early last year, with pre-booking of the Renegade and Compass 4xe. Jeep claims it was a “resounding success, generating a lot of interest across Europe.” The arrival of the Jeep Wrangler 4xe is the latest step in the brand’s evolution and another step in the strategy towards the electrification of its entire range, announced in 2020. This will include the introduction of at least one electric or electrified version of each model in the coming years. Continue reading

Posted in electric vehicles, fuel economy or emissions, marketing | Tagged , , , , , | Leave a comment

First Look – 2021 Buick Envision Mid-Size SUV

Envision is between the smaller Encore and Encore GX and the larger Enclave, with 52.7 cubic feet of cargo space behind first-row seats and 25.2 cubic feet behind the second-row seats. Whether the small 2.0-liter turbocharged four-cylinder is a luxury engine is debatable even with 228 horsepower (170 kW) and 258 lb.-ft. of torque (350 Nm) and direct injection and Stop/Start technology. It’s coupled to a nine-speed automatic transmission with electronic shift control. On paper absent test drives, Auto informed thinks this is roughly a 25-mpg set-up. Continue reading

Posted in marketing, new vehicle | Tagged , , , , , | Leave a comment

Volkswagen Ends Production of Golf For US Market

First sold in December 1974 as  the “Rabbit” in the U.S. with a 1.5-liter engine with 70 horsepower, almost 2.5 million Golf family models have been sold in the U.S. market. The current Mk 7 Golf debuted for the 2015 model year – an eternity in terms of technical advances, quality and customer satisfaction practices in the auto industry. Continue reading

Posted in manufacturing, marketing | Tagged , , , , , | Leave a comment

Volkswagen of America Q4 Sales up 11%, 2020 Sales Down 10%

However, VW year-to date sales of 325,784  were down 10% from 2019. The YTD SUV share of sales was 58% or 188,121.  It was the best December since 2012 with sales of 38,432 up 38%. Continue reading

Posted in marketing, results, sales | Tagged , , , , | Leave a comment

One-Millionth Subscriber Joins Subaru Connected Services

Subscription-based services are part of Subaru’s In-Vehicle Technology program that with variations is increasingly offered by other automakers in hopes of generating revenue. The  Subaru system claims to provide multimedia content, smartphone connectivity, navigation, extra safety, and everyday convenience. Looming as these systems increase are privacy and security concerns as well as the re-selling of customer data, which critics argue the customer owns.
Continue reading

Posted in marketing, Privacy | Tagged , , , , , | 1 Comment

Aston Martin Returns to Formula 1 in 2021?

Whether that holds true today given the tatters that F1 was in last year remains to be proven. The 2020 F1 season is one I won’t miss. (I guess the nicest way to characterize the last race is “strategic.” This is a polite way of saying there wasn’t any racing going on. Ferrari with six straight losing seasons. Mercedes dominating qualifying and the races as it had for years on years. YAWN. Changing 2021 down-force doesn’t appear to be anything but a meaningless tweak. I know: don’t write your lede on the way to Australia in 2021. Still it reminds me of the McClaren mid-1980s domination years that badly damaged F1 with its lack of racing. ) Continue reading

Posted in marketing, news analysis, racing | Tagged , , , , , , , | Leave a comment