Category Archives: marketing

GMC Brand Extension – 2023 Yukon Denali Ultimate

The 2023 Yukon Denali Ultimate trim “elevates” the GMC sub-brand it’s claimed. “Distinguished with exterior and interior details, next-level materials, innovative available (optional, bring money- Autocrat) technologies and impressive capability, the new 2023 Yukon Denali Ultimate is the most premium Yukon ever offered.” AutoInformed guesstimates the elevated price will be just under ~$100,000. Continue reading

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Kentucky Derby – BMW to be First Luxury Auto Sponsor

Additional paid advertising and marketing elements will include BMW as presenting partner of the American Turf Stakes race on Kentucky Derby day, a brand display at the VIP entrance and “The Ultimate Macaron Bar” at Taste of Derby. BMW will also have an interactive product display located at the main entrance of Churchill Downs. Continue reading

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Milestones – Production Begins for Ford F-150 Lightning EV

Ford Motor, whose existence was tenuous during the Great Recession, is now the top automaker in America in terms of 2021 production, sales of US-made vehicles and employment of hourly autoworkers. The F-150 Lightning is the only full-size electric pickup available now with a starting price less than $40,000. Ford F-Series has been America’s best-selling truck for 45 years running and is second only to the iPhone in revenue among all American consumer products, according to a 2020 study. Continue reading

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Subaru 2023 Solterra Electric SUV Starts at $46,220

The “late to the EV party” Solterra has new electrification and in-vehicle technology. The Solterra name was created using (marketing babble alert> “the Latin words for ‘Sun and Earth’ to represent Subaru’s commitment to deliver traditional SUV capabilities in an environmentally responsible package.” Continue reading

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Chinese Commerce – Dongfeng Honda Begins Sale of NS1 EV

The all-new e:NS1 and e:NP1 are the first of the so-called “e:N Series” models developed as the first Honda-brand EV models in China. The newly created e:N architecture consists of an electric motor that delivers instantaneous output and a claimed subtle control in various driving situations. A large-capacity battery enables a range of 510 km (CLTC base in China). It also allows dedicated body frames. Continue reading

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Endangered Species – Subaru BRZ Sports Car $29,615+

For 2023, the BRZ is offered in two trim levels, Premium and Limited. BRZ will be the lightest rear-wheel drive 2+2 sports car in U.S. market, by our calculation at 2815 pounds curb weight for the Premium manual; for 2881 pounds for  the automatic Limited. Continue reading

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First All-Female Minor Hockey Team Are Season Champions

The team will donate the $100,000 grand prize provided by Chevrolet Canada to Inclusion Lloydminster. The donation will be used to create better accessibility in their new local rinks allowing more community members of varying abilities to play, volunteer and access the ice. Continue reading

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Another? Ford GT Heritage Edition – Holman Moody

The original Ford GT40 prototype debuted at the 1964 New York Auto Show. Now Ford is returning to New YAWK for the first public appearance of its new GT Heritage Edition – the 2022 Ford GT Holman Moody Edition. This marks the final 2022 Heritage Edition paying tribute to the GT40 MK II race car that completed the famous 1-2-3 sweep at the 24 Hours of Le Mans in 1966,  with wins from 1966 to 1969, and in born-again form in 2016. The GT Heritage Edition will debut alongside the 1966 Ford GT40 MK II. Continue reading

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