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Annals of Marketing – Mercedes-Benz Studio Los Angeles
“As one of the world’s most valuable brands, Mercedes-Benz has always stood for combining engineering excellence with emotional experiences that bring our ‘Welcome home’ promise to life. That is why we are introducing Mercedes-Benz Studios, bringing our brand into the heart of the world’s most iconic cities. Los Angeles is an important part of this global network, creating new ways for people to experience Mercedes-Benz in everyday life and making our brand feel even more accessible, personal, and welcoming,” claimed Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG. Sales & Customer Experience. Continue reading →