Category Archives: design and styling

Carry Over Pricing Planned on the 2027 Subara Solterra

Posted on 19 June 2026 by Ken Zino

Subaru of America* (Subaru Corp. NASDAQ: FUJHF) this week said that pricing for the new 2027 Subaru Solterra EV starts at $38,495 MSRP,** the same as the outgoing model. The 2027 Subaru Solterra EV arrives at retailers nationwide this fall. However, a lot can happen given the whims, wars and tariffs of the Trump mis-administration. The 2027 Subaru Solterra EV is assembled in Gunma, Japan. We will see if the announced pricing and model lineup hold.

“The 2027 Subaru Solterra EV continues with the same lineup as the 2026 model year: Premium, Limited, Limited XT, and Touring XT. Subaru Solterra XT models (Limited XT and Touring XT) carry over their upgraded dual-motor setup, compared to the rest of the lineup, producing 338 horsepower and supplying a zero-to-60-mph elapsed time of less than 5 seconds. Solterra Premium and Limited models are powered by dual electric motors with an output of 233 horsepower,” Subaru said in a release. Continue reading →

Posted in auto news, connected vehicles, design and styling, economy, electric vehicles, electronics, engineering, global warming, marketing, news analysis, opinions, shows and events | Tagged , , , , , , , , , | Leave a comment

First Look – The 2027 Chevrolet Silverado Pickup

Posted on 16 June 2026 by Ken Zino

“Silverado has earned truck customers’ trust over decades of hard work in the real world,” said Scott Bell, vice president of Global Chevrolet. “With the Next-Generation 2027 Silverado 1500, we’re taking that legacy forward by building the most capable, refined and advanced Silverado lineup we’ve ever offered.” Continue reading →

Posted in auto news, design and styling, engineering, marketing, mobility company, new vehicle, opinions | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Magna CEO Swamy Kotagiri Speaking on Decisions That Will Shape the Next Decade of Automotive Manufacturing

Posted on 9 June 2026 by Ken Zino

“There is no single future. We are no longer moving towards one predictable outcome. We are navigating in multiple plausible futures or paths at a time, and you see that in the different adoption curves. Across regions, you see different investment logic across companies and obviously different policy priorities by margin. Electrification is a good example. The direction is clear for the long term. But the pace and the path are not uniform, and that creates fragmentation. Product mix evolves differently by region. We are seeing that investment timing varies. Industrial policies influence footprint decisions in real time.

“Historically, success came from getting the forecast right. Today’s success comes from staying effective when the forecast is wrong. So the shift is pretty fundamental from optimizing for one expected future to building systems that can perform across several realities. So that’s a different capability and increasingly a competitive one,” said Magna CEO Swamy Kotagiri. Continue reading →

Posted in auto news, connected vehicles, design and styling, economy, electric vehicles, engineering, manufacturing, mobility company, news analysis, opinions, people, quality, shows and events | Tagged , , , , , , , , , | Leave a comment

Stellantis, Jaguar Land Rover Sign MOU on Tech Development

Posted on 20 May 2026 by Ken Zino

Stellantis (NYSE: STLA. STLAM.MI) and Jaguar Land Rover (JLR) today announced the signing of a Memorandum of Understanding (MOU) to explore opportunities to collaborate on product development in the United States. Under the terms of the non-binding MOU, Stellantis and … Continue reading →

Posted in auto news, connected vehicles, customer satisfaction, design and styling, electronics, engineering, news analysis, software defined vehicles, software defined vehicles | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Coming Soon Chinese-Built Jeeps?

Posted on 15 May 2026 by Ken Zino

“Dongfeng Motor has always taken the transformation and revitalization of Dongfeng Peugeot Citroën Automobile Co., Ltd. (DPCA) as a key strategic priority, fully supporting and advancing its sustainable development. Through the signing of this strategic cooperation, by integrating Hubei’s industrial strengths, Stellantis’ global layout advantages and Dongfeng’s intelligent electric vehicle technologies, a new path featuring complementary strengths and win-win outcomes for all parties has been forged. This will undoubtedly inject strong momentum into DPCA’s transformation,” said Qing Yang, Dongfeng Group Chairman. Continue reading →

Posted in auto news, connected vehicles, design and styling, electric vehicles, electronics, engineering, manufacturing, mobility company, new vehicle, news analysis, shows and events | Tagged , , , , , , , , , , , , | Leave a comment

Stellantis and Leapmotor to Expand Leapmotor International

Posted on 8 May 2026 by Ken Zino

Stellantis (NYSE: STLA / Euronext Milan: STLAM) and Leapmotor (Zhejiang Leapmotor Technologies Ltd 9863.HK) today announced their intention to expand their strategic partnership [Leapmotor International – LMPI – is a 51% Stellantis / 49% Leapmotor joint venture with exclusive rights for the sale and manufacturing of Leapmotor products outside Greater China – AutoCrat.] with an emphasis on European products and assembly plants and engineering technologies.

“This plan to expand our successful partnership with Leapmotor – a trusted peer and one of the fastest-growing, most respected new energy vehicle producers globally – is a true win-win for both of us. It is expected to support production and advance localization in Europe of world-class manufacturing of electric vehicles at affordable prices to meet customers’ real-world needs. Today’s announcement reflects our intent to deepen our partnership and take one more step towards even greater collaborations in the future,” said Stellantis CEO Antonio Filosa. Continue reading →

Posted in auto news, design and styling, economy, electric vehicles, labor issues, manufacturing, milestones, mobility company, news, news analysis, shows and events, software defined vehicles | Tagged , , , , , , , , , , , , , | Leave a comment

First Look – Mercedes-Benz 2027 C‑Class EV

Posted on 20 April 2026 by Ken Zino

The all-new 2027 Mercedes-Benz C 400 4MATIC Electric arrives at U.S. dealerships in the first half of 2027 as MBUSA (MBG.DE, MBGAF OTC U.S.) is posting sales declines and all global automakers are wrestling with the negative trade and war policies of the Trump mis-administration. [Makers are also facing a marked shift in consumer presences to hybrid vehicles – AutoCrat].

“The all-new electric C‑Class is redefining the mid-size segment for electric vehicles. Customers will get exactly what they expect from this new version of the beloved model: the perfect blend of performance, comfort, dynamics, and intelligence. On top of that, it is the most powerful and sportiest C‑Class we’ve ever built, offering pure driving pleasure and outstanding real-world range, all while being the perfect sanctuary for our customer,” claimed Ola Källenius, Chairman of the Board of Management, Mercedes‑Benz Group AG. Continue reading →

Posted in alternative fuels, auto news, connected vehicles, design and styling, electric vehicles, electronics, engineering, marketing, mobility company, new vehicle, news analysis, software defined vehicles | Tagged , , , , , , , , , , , , , | Leave a comment

Porsche Head of Design – Sühlmann Succeeds Mauer

Posted on 28 January 2026 by Ken Zino

Porsche AG (P911.DE) said today that a generational change will see Tobias Sühlmann (46 left) succeed Michael Mauer (63 right) as Head of Design at Porsche from 1 February 2026. Sühlmann comes from, ahem, the British sports car manufacturer McLaren. … Continue reading →

Posted in auto news, design and styling, news analysis, people | Tagged , , , , , , , , , , , , , , , , | Leave a comment

First Look – 2026 Mercedes-AMG F1 W17 Racer

Posted on 22 January 2026 by Ken Zino

The Mercedes-AMG PETRONAS F1 Team today unveiled the first images of its 2026 car, the Mercedes-AMG F1 W17 E PERFORMANCE. Race drivers George Russell and Kimi Antonelli, at the carbon fiber wheel of the W17, completed 67 laps of the Silverstone 2.979 km circuit, combining for almost 200 km of total mileage. The 2026 season inarguably the biggest technical revamp in the sport’s history, with all-new chassis, Power Unit, and fuel regulations. 

“Formula One will undergo significant change in 2026, and we are prepared for that transition. The new regulations demand innovation and absolute focus across every area of performance. Our work on the new car, and the long-term development of the Power Unit and advanced sustainable fuels with PETRONAS, reflects that approach” said Toto Wolff, Team Principal & CEO. Continue reading →

Posted in auto news, design and styling, electronics, engineering, marketing, milestones, news analysis, people, performance, racing, shows and events | Tagged , , , , , , , , , , , , , , , | Leave a comment

IMSA 2026 – Cadillac Racing Entering Fourth Year in GTP

Posted on 15 January 2026 by Ken Zino

The so-called Roar Before the 24 this week leads into the IMSA* season-opening 64th Rolex 24 at Daytona on January 24-25. Cadillac Racing with Cadillac Wayne Taylor Racing and Cadillac Whelen has revealed the liveries of its three Grand Touring Prototype (GTP) racecars that will contest the nine-race 2026 IMSA WeatherTech SportsCar Championship. Cadillac Racing, with four overall victories among 12 podiums in what is arguably North America’s premier endurance race, sees the return of Wayne Taylor Racing for its second season as a Cadillac factory team and Action Express Racing for its 15th consecutive year campaigning a GM prototype in IMSA. Cadillac is entering its fourth year of running in the GTP class. Continue reading →

Posted in auto news, design and styling, people, racing, shows and events | Tagged , , , , , , , , , , , , , , , | Leave a comment

American Honda Forecasts 2026 Sales as Flat

Posted on 14 January 2026 by Ken Zino

American Honda (7267.T and NYSE: HMC) today outlined its 2026 U.S. automobile business outlook during its annual media briefing. It also showed a prototype of the Honda Base Station, a towable travel trailer developed by engineers and designers at its U.S. R&D centers. Basically, the Japanese company is going to focus on lower cost models with package and trim changes because of the affordability crisis that is an industry-wide problem.* [The briefing also underscored another industry trend, the decline of traditional auto shows since it occurred during a media preview day of the Detroit Auto Show. -AutoCrat] Continue reading →

Posted in auto news, design and styling, economy, engineering, manufacturing, marketing, mobility company, news analysis, sales, shows and events | Tagged , , , , , , , , , , , , | Leave a comment

Rolls-Royce – 2025 Trends, Innovations, and Achievements

Posted on 12 January 2026 by Ken Zino

“Our clients’ increasing interest and engagement in more ambitious commissions are realized in our joint pursuit of perfection. Every motor car is a singular expression of its owner’s vision, and together they reflect the spirit of innovation, craft, and cultural fluency that defines Rolls-Royce today,” said Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars. Continue reading →

Posted in auto news, customer satisfaction, design and styling, manufacturing, marketing, milestones, mobility company, news analysis, people, quality, sales, shows and events | Tagged , , , , , , , , , , , , | Leave a comment

Ford Motor 2025 U.S. Sales Posted at 2.2 Million

Posted on 6 January 2026 by Ken Zino

Ford Motor Company (NYSE: F) said today that it total deliveries for the year rose 6.0% to 2,204,124 vehicles, with an estimated overall market share of 13.2%. General Motors (NYSE: GM) said yesterday that it led the U.S. auto industry in sales in 2025, posting a 6% increase for the full year at 2,853,299 deliveries. [Ford Motor car sales for 2025 at 45,333 were only a fraction of the total as Ford continues to be predominately a truck company with products that are of limited appeal in major global markets. F-Series accounted for 828,832 of the total – AutoCrat.]

“This past year proved that Ford has the right product and powertrain offering for the lives of our customers,” said Andrew Frick, president, Ford Blue and Model e. “We’re growing share and beating the trend because we offer a great range of products, from accessible entry-level models to high-performance off-roaders. Our growth across record hybrid sales shows that our ‘power of choice’ approach — offering gas, hybrid, and electric — is exactly what consumers are looking for right now.” Continue reading →

Posted in auto news, design and styling, economy, electric vehicles, marketing, mobility company, news analysis, results, sales, shows and events | Tagged , , , , , , , , , , , | Leave a comment

Mazda Axes Advance, Production and Design Modeling Studios

Posted on 29 December 2025 by Ken Zino

Mazda Motor Corporation (MMC 7261.T) announced on 26 December organizational changes that eliminates its traditional Advance, Production and Design Modeling Studios, among other moves, that are effective 1 January 2026. This is part of the so-called Mazda 2030 Vision, an ongoing business recovery strategy. Results so far are slight. Consider the disastrous financial results for the first half of the Japanese fiscal year ending March 31, 2026 (April 1, 2025 through September 30, 2025). Global sales volume was 609,000 units, down 3% year-over-year. The operating loss was ¥53.9 billion. The net loss attributable to owners of the parent company was ¥45.3 billion.

“The timing of the Japan-US auto tariff reduction was later than initially expected, which had an impact of ¥10.3 billion. As a result, although we aimed for break-even in the second quarter, we posted an operating loss of ¥7.8 billion. We see the second quarter result establishing a foundation for turnaround in the second half of the year,” MMC said. Continue reading →

Posted in auto news, design and styling, financial results, manufacturing, milestones, mobility company, news analysis, people | Tagged , , , , , , , , , , | Leave a comment

Detroit Auto Show 2026 – Winners of HS Poster Contest

Posted on 26 December 2025 by Ken Zino

The Detroit Auto Show (DAS) just before Christmas announced the winners of its 2026 High School Poster Contest, a statewide competition looking at the next generation of creative talent. The winners will be formally recognized during a special on-stage ceremony at the 2026 Detroit Auto Show on Sunday, January 18, at Huntington Place.*

“Open to high school students across Michigan, the contest invited young artists to submit original poster designs inspired by the Detroit Auto Show and the future of the automotive industry. The winning artwork reflects a wide range of perspectives, creativity, and technical skill, reinforcing Detroit’s role as both the automotive capital of the world and a hub for design innovation. The Detroit Auto Show received 208 entries from 47 high schools,” DAS said. Continue reading →

Posted in auto news, design and styling, manufacturing, people, shows and events | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment