Tag Archives: Dallara

Annals of Marketing – Cadillac V-ONE Concept Shown

Cadillac (NYSE: GM) today revealed the V-ONE, a concept study “combining the brand’s race-winning authenticity and bespoke Cadillac refinement,” at The Quail, A Motorsports Gathering in Carmel, California. Its name unites the Cadillac V-Series performance legacy with a one-of-one, single-seat Super Car articulation, the first of its kind for the GM brand. [Thus far it is the automotive equivalent of  computer vaporware – it’s not for sale. Also, production street versions would likely need a second seat – AutoCrat.]

“The Cadillac V-ONE Concept is the ultimate manifestation of a customer performance concept and is a clear sign of our ambition for the Cadillac V-Series brand in the future,” said Dominic Najafi, Executive Design Director, Global Cadillac. Continue reading →

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Penske Automotive Adds Ferrari Dealership in Modena!

Penske Automotive Group (NYSE: PAG)* said today that it has completed the acquisition of the Ferrari dealership in Modena, Italy. Located in Emilia Romagna, the heart of the so-called Italian Motor Valley that is home to Ferrari, Lamborghini, Maserati, Pagani, Ducati and Dallara, this Ferrari dealership expands the PAG’s existing luxury presence in Italy to 29 automotive retail locations. PAG now represents nine Ferrari locations worldwide, including Maranello Classic Parts, the only official Ferrari classic parts distributor in the world. The forecast estimated annualized revenue of the Modena location is $40 million. Continue reading →

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