Category Archives: opinions

Milestones – 15 Million Honda Accords Sold in U.S.

The 15 millionth Accord, a 2026 Accord Sport-L Hybrid, was purchased from Norm Reeves Honda in Cerritos, Calif. by Andrea, a 26-year-old insurance agent from Southern California. Her new Accord replaces a 2017 Accord Sport that was passed down by her father, whose first vehicle purchase in 1997 was also a Honda Accord. Andrea’s younger sister, Alondra, also purchased a new Honda Accord from the same dealership that day. The 24-year-old chose a 2026 Accord Sport-L Hybrid and is now the owner of the 15,000,001st Honda Accord sold in America. Continue reading

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UAW to “Practice Pickett” Tomorrow at Woodward MPC

More than 800 members of UAW Local 5101, representing workers at Woodward MPC, have voted by 71% to authorize a strike after months of company stall tactics and unfair labor practices during contract negotiations the UAW claims. Woodward workers voted … Continue reading

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June 2026 U.S. Auto Sales Forecast Up 3.6%

“The average interest rate on new-vehicle loans is expected to fall 0.35 percentage points to 6.66%, the lowest June reading since 2022. However, the average transaction price of a new vehicle has increased to $46,387, an increase of 0.8% from a year ago, while average monthly finance payments have climbed 3.4% to $813, the highest ever for the month of June. A key driver of the higher monthly payment, despite longer loan terms, is lower trade-in equity. Many of the buyers returning to showrooms today purchased when prices were at their peak several years ago when inventory was scarce. This is manifesting itself as more buyers carrying negative equity on their trade-in. A total of 29.5% of trade-ins had negative equity in June, up 1.4 percentage points from a year ago.

“Manufacturers are leaning harder on discounts to keep buyers in the market. Average incentive spending per vehicle is trending towards $3,217, a 12.7% increase from a year ago. Part of that jump reflects tariff dynamics last year, since several OEMs made nonseasonal pullbacks in incentive spending last June as they cut discounts precautionary to offset tariff costs,” said King. Continue reading

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BMW Expands Factory Use of Humanoid Robots

“Plant Spartanburg is the birthplace of humanoid robotics in BMW Manufacturing’s operational day-to-day activities,” said Ulrich Wieland, Vice President of Production Control and Logistics, BMW Manufacturing. “Having already successfully completed a pilot with Figure 02 in our body shop, we are now looking forward to deploying Figure 03 for a sequencing use case in logistics.” Continue reading

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“Disasters” – UAW on NAFTA, U.S.-Mexico-Canada Agreements

“There is no way back to the American Dream without undoing the damage of NAFTA and its successor, the USMCA,” said UAW President Shawn Fain. “There is no future for the U.S. working class that doesn’t address the free trade disaster. Progressives and working-class allies need to understand that trade is at the heart of the rise of global authoritarianism, wealth inequality, and the political weakness of the working class.”

“The moral vision of a society where working-class people reclaim their dignity relies on reining in the rising billionaire dictatorship,” Fain said. “NAFTA and similar trade agreements are the social contract as written by multinational corporations. It’s time we rip it up and start over and take back the American Dream.” Continue reading

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Trumped! – 2026 Vehicles Sales Forecasts All Down

“The top theme over the last year or so has really been affordability, and this isn’t only related to the auto industry but really about everything facing consumers. And the issue is ALL about purchasing power or more clearly – the erosion of purchasing power for many Americans over the last several years. We’ve all seen new highs in the stock market that have happened many times this year, and those equity gains and asset appreciation really help high income households. Those consumers are driving a lot of consumption across the economy, but the wealth effect gains are concentrated at the very top of the pyramid. The vast majority of the US population sees little gain from the wealth effect and their number one source of income are the paychecks they take home every week. That’s why inflation matters,” said Jeremy Robb, Chief Economist Cox Automotive. Continue reading

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Carry Over Pricing Planned on the 2027 Subara Solterra

Subaru of America* (Subaru Corp. NASDAQ: FUJHF) this week said that pricing for the new 2027 Subaru Solterra EV starts at $38,495 MSRP,** the same as the outgoing model. The 2027 Subaru Solterra EV arrives at retailers nationwide this fall. However, a lot can happen given the whims, wars and tariffs of the Trump mis-administration. The 2027 Subaru Solterra EV is assembled in Gunma, Japan. We will see if the announced pricing and model lineup hold.

“The 2027 Subaru Solterra EV continues with the same lineup as the 2026 model year: Premium, Limited, Limited XT, and Touring XT. Subaru Solterra XT models (Limited XT and Touring XT) carry over their upgraded dual-motor setup, compared to the rest of the lineup, producing 338 horsepower and supplying a zero-to-60-mph elapsed time of less than 5 seconds. Solterra Premium and Limited models are powered by dual electric motors with an output of 233 horsepower,” Subaru said in a release. Continue reading

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First Look – 2027 Porsche Taycan EV. Values Crisis?

Porsche (P911.DE) said yesterday that it is enhancing the driving experience of all Taycan models. Some of the changes arise from what AutoInformed thinks is an identity crisis caused by long-held Porsche technology and marketing values facing new-age electronics and … Continue reading

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First Look – The 2027 Chevrolet Silverado Pickup

“Silverado has earned truck customers’ trust over decades of hard work in the real world,” said Scott Bell, vice president of Global Chevrolet. “With the Next-Generation 2027 Silverado 1500, we’re taking that legacy forward by building the most capable, refined and advanced Silverado lineup we’ve ever offered.” Continue reading

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Data Center Tax Abatements Threaten State Budgets and You

A new analysis released today from Good Jobs First finds that state and local governments are losing tax revenue to data center subsidies at an unprecedented rate, with costs rising sharply in states that disclose the value of their tax breaks and many others still failing to report the losses at all. Transparency also remains a large issue: 14 states with data center tax exemptions still do not publish comprehensive annual revenue-loss figures, making it difficult for lawmakers and taxpayers to understand the true cost of the incentives.* [In short, taxpayer’s pockets are being picked by wealthy firms and special interests. While local programs such as school or library budgets are potentially hurt. Homeowner property taxes could rise drastically the over the shortfalls. – AutoCrat] Continue reading

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Why Wars Are Costing Motorists So Much

From our friends across the pond comes a timely warning today about wars and government fuel economy policies. [AutoInformed is thinking here about the relaxation of fuel economy standards by the Trump mis-administration, as well as its foreign wars and … Continue reading

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Mixed Results on Trump Auto Tariff, Policy Scorecards

Plante Moran shared its North American Production Outlook 2026 – 2033 forecast with the Society of Automotive Analysts this week. It is investigating at the mid-2026 point how electrification continues to influence auto industry direction as the year unfolds. The estimable mega-consulting firm that deals in audit, tax, consulting, and wealth management globally has a significant advisory presence in the auto industry.  It says changes are coming later this decade and into the early 2030s. 

“The North American production volume outlook for growth remains, but we’re seeing some geographic shifts, mostly to the US. And amount of this growth will be encountered in the later years of our projections,” said Dan Lee, principal at the Southfield, MI office. And that’s largely due to the delays in EV adoption that we’ve seen whether that’s planned to be paused or not.” Continue reading

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Striking UAW Reaches Tentative Agreement at American Axle

After walking out on strike at midnight on June 1, UAW Local 2093 members at American Axle/Dauch Corporation have reached a tentative agreement with the company, the UAW said last night. The as yet unratified contract gets the workers’ “topline demand” of $30 per hour by 2030, a more than 36% increase to the top wage rate over four years. The UAW claimed there are other “historic gains in a record contract” at the Tier 1 parts supplier to GM.

“Tonight, after 10 days on strike, I am proud to announce that UAW Local 2093 has reached a tentative agreement at American Axle,” said UAW President Shawn Fain. “And tonight, after 18 years of sacrifice, these workers are finally winning back a big chunk of what was taken from them.” Continue reading

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Harley‑Davidson On-Shoring Motorcycle Production

Harley-Davidson, Inc. (NYSE: HOG) said this week that it is bringing production of the Revolution® Max platform for North America back to the United States as part of the Company’s so-called Back to the Bricks strategy. [The venerable company has been clobbered by Trump Administration economic policies – AutoCrat.]. The move returns machining, powertrain assembly, painting, and final vehicle assembly work back to Harley-Davidson facilities in Pennsylvania and Wisconsin, with union jobs. The motorcycles are Pan America, Sportster® S, and Nightster models. The production transition is expected to be completed ahead of the start of Model Year 2028 production in 2027. Harley-Davidson expects to manufacture more than 100,000 motorcycles out of the Company’s York, Pennsylvania facility in 2027. Continue reading

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Vehicle Affordability – Price Increases Small as Incentives Grow

“Average transaction prices are rising 2 – 4% year-over-year across key vehicle segments, powered by a convergence of product cycles and supply dynamics,” said Erin Keating, Executive Analyst, Cox Automotive, the parent company of KBB. “Redesigned SUVs from Toyota, Kia, Jeep, and Hyundai are commanding higher prices out of the gate, while Ford’s F-Series production constraints are tightening truck inventory, lifting average transaction prices, with freshened Ram pickup stepping in to capture buyers at the premium end,” said Keating. Continue reading

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