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Premium Vehicle Buyers Defecting to Mainstream Brands!
“The result is a measurable migration. Premium owners are not necessarily leaving the new-vehicle market when trading in. Instead, many are simply choosing a different class of vehicle. Affordability is shaping what they buy rather than whether they buy. Younger, value-conscious, and some rural and suburban buyers are shifting away from premium vehicles toward well-equipped mainstream models, a trend driven by the appeal of strong features at non-premium prices,” said the estimable J.D. Power this week in its latest Automotive OEM Intelligence Report. Continue reading →