-
Recent Posts
- Premium Vehicle Buyers Defecting to Mainstream Brands!
- Federal Offense! Higher Prices, Transportation Costs, and Other Economic Blows From King Trump Tariffs
- Subaru to Enter the ‘Captive Finance Business’ by 2030
- Goodyear Posts Q2 2026 Net Loss of $204 Million
- UAW Clout in Michigan Apparent in Primary Wins
- SMMT – Battery Electric Cars Sales Set Record in England!
- General Motors and Chinese SAIC Motor Lengthen JV to 2047!
- Center for Automotive Research on “China Speed”
- Toyota Motor Posts Strong Q1 FY 2027 Results
- Annals of Marketing – Goodyear Motor City Garage to Debut
- Nissan Posts ¥77.9B Profit in Q1 of Japanese Fiscal Year
- Annals of Marketing – LEXUS Flight Helicopter Service Debuts
- Magna International Posts Record Q2 Earnings per Share
- IIHS – Driver Death Rates and Vehicles That Kill other Drivers
- Stellantis Posts a Modest Q2 2026 Net Profit of €0.3 Billion
Recent Comments
- Nissan Motor on Nissan Posts ¥77.9B Profit in Q1 of Japanese Fiscal Year
- Jeff Badman on Ford Motor Recalls 850,000 Vehicles for Sudden Stalling
- Magna International on Magna International Posts Q1 2026 EPS Loss of $0.04
- Council on Foreign Relations on Iran and Strait of Hormuz on AAA – Pump Gasoline Prices Still Soaring
- Autocrat on Stellantis Subordinated Perpetual Hybrid Bonds on Stellantis Posts Full Year 2025 Loss of €22.3B
Archives
Meta
Get intelligent commentary on the automobile business and its economic and social effects. Stay informed with AutoInformed.
Premium Vehicle Buyers Defecting to Mainstream Brands!
“The result is a measurable migration. Premium owners are not necessarily leaving the new-vehicle market when trading in. Instead, many are simply choosing a different class of vehicle. Affordability is shaping what they buy rather than whether they buy. Younger, value-conscious, and some rural and suburban buyers are shifting away from premium vehicles toward well-equipped mainstream models, a trend driven by the appeal of strong features at non-premium prices,” said the estimable J.D. Power this week in its latest Automotive OEM Intelligence Report. Continue reading →