Porsche Mission S with 550 Spyder.
As part of its ‘Sportwagenschmiede ’35’ strategic realignment for financially challenged Porsche, the German car company debuted in New York City yesterday a future concept as a first glimpse of the brand’s evolving design identity.*
A Porsche must be recognizable as a Porsche at first glance,” said Dr Michael Leiters, Chairman of the Executive Board of Porsche AG. “The Mission S provides a glimpse of the ideas and design features that will shape Porsche in the coming years. The focus is on the authentic, consequent and timeless design of the vehicle and a particularly intense connection between driver and car.”
“At the same time, the Mission S represents a mid-engined super sports car platform positioned above the 911 – not as a one-off hypercar, but as a permanent and versatile addition to our customer offering,” said Leiters.
First Look Summary
- “Strategic outlook: Porsche presents the next evolution of the brand’s iconic design identity.
- “The Mission S combines a mid-engine super sports car platform with a clear design language inspired by historic Porsche icons. Inside, the focus is on purism, driver-oriented ergonomics and a forward-looking symbiosis of analogue and digital controls. The deliberate reduction of digital surfaces focuses on direct interaction between driver and vehicle
- “Distinctive exterior design: authentic, consequent and timeless design language with innovative design features.
- “Purist interior design: consequent focus on the driver and the emotive driving experience.
- “Innovative Driver Experience: driver-focused symbiosis of analogue and digital controls and displays.
- “A glimpse into the future of sports cars: Porsche announces the development of a new mid-engined super sports car platform,” said Porsche.
- “Porsche did not include a permanently integrated center display or a fixed passenger display in the dashboard. Instead, a retractable smartphone system said to be compatible with MagSafe technology has been designed for use as needed.
- “The user’s personal smartphone can serve as a navigation or information display if desired. A clearly structured and streamlined My Porsche App allows users to select digitally rendered, historically inspired designs for the circular instruments
“The proportions of the show car are characterized by its mid-engined architecture. The engine is positioned centrally in the vehicle, which enables the familiar ‘flyline’ to be realized. Technical details, such as the cooling solution reminiscent of the Porsche 917’s radiator fan or the fully integrated active rear wing, combine function and design in typical Porsche manner. Another highlight are the wheels: based on the iconic ‘dial design’ of the 928, a new design concept has been created that is systematically geared towards lightweight construction. The wheels of the vision model underline the striking overall impression of the sports car,” Porsche said at the debut.
“The Mission S is the result of a forward-looking, holistic design strategy,” said Tobias Sühlmann, Vice President Style Porsche. “This vision model illustrates a fundamental strategic direction that we will soon be translating into our future product portfolio.”
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
First Look – Porsche Mission S Sports Car Concept Debut
Porsche Mission S with 550 Spyder.
As part of its ‘Sportwagenschmiede ’35’ strategic realignment for financially challenged Porsche, the German car company debuted in New York City yesterday a future concept as a first glimpse of the brand’s evolving design identity.*
A Porsche must be recognizable as a Porsche at first glance,” said Dr Michael Leiters, Chairman of the Executive Board of Porsche AG. “The Mission S provides a glimpse of the ideas and design features that will shape Porsche in the coming years. The focus is on the authentic, consequent and timeless design of the vehicle and a particularly intense connection between driver and car.”
“At the same time, the Mission S represents a mid-engined super sports car platform positioned above the 911 – not as a one-off hypercar, but as a permanent and versatile addition to our customer offering,” said Leiters.
First Look Summary
“The proportions of the show car are characterized by its mid-engined architecture. The engine is positioned centrally in the vehicle, which enables the familiar ‘flyline’ to be realized. Technical details, such as the cooling solution reminiscent of the Porsche 917’s radiator fan or the fully integrated active rear wing, combine function and design in typical Porsche manner. Another highlight are the wheels: based on the iconic ‘dial design’ of the 928, a new design concept has been created that is systematically geared towards lightweight construction. The wheels of the vision model underline the striking overall impression of the sports car,” Porsche said at the debut.
“The Mission S is the result of a forward-looking, holistic design strategy,” said Tobias Sühlmann, Vice President Style Porsche. “This vision model illustrates a fundamental strategic direction that we will soon be translating into our future product portfolio.”
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.