Tag Archives: Mathias Geisen

First Look – 2027 Mercedes-Benz C-Class

Posted on 17 August 2026 by Ken Zino

The new Mercedes‑Benz (MBG.DE, MBGAF OTC U.S.) C‑Class introduces the most comprehensive update to date for its best-selling sedan model family, according to a release today from MBUSA. The internal-combustion-engine powered sedan with an old tech stop/start system arrives at U.S. dealerships during the first half of 2027. [No word yet on if there will be a special Global Warming edition. The battered German luxury car makers are reeling from the effects of the Trump mis- administration Trade, Tariff and shooting wars.* MBUSA is posting sales declines and all global automakers are wrestling with the negative trade and war policies of the Trump mis-administration. Makers are also facing a marked shift in consumer presences to hybrid vehicles, as well a defection to less expensive brands – AutoCrat. See APEAL story below.] Continue reading →

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Annals of Marketing – Mercedes-Benz Studio Los Angeles

Posted on 21 July 2026 by Ken Zino

“As one of the world’s most valuable brands, Mercedes-Benz has always stood for combining engineering excellence with emotional experiences that bring our ‘Welcome home’ promise to life. That is why we are introducing Mercedes-Benz Studios, bringing our brand into the heart of the world’s most iconic cities. Los Angeles is an important part of this global network, creating new ways for people to experience Mercedes-Benz in everyday life and making our brand feel even more accessible, personal, and welcoming,” claimed Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG. Sales & Customer Experience. Continue reading →

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Mercedes-Benz and MBUSA Post Q1 2026 Sales Drops

Posted on 13 April 2026 by Ken Zino

“The first quarter was characterized by sales growth outside of China, alongside an excellent market response to our newly launched models. The new electric GLC has generated more orders in the first three months than any other electric vehicle in our history, while order intakes for the other new models, including the new Mercedes-Benz S-Class, significantly exceed our expectations. Further tailwinds will come from the recently unveiled GLE and GLS, alongside the upcoming world premiere of the all-new electric C-Class. As the availability of our new products scales up, we remain highly focused on converting this strong customer interest into overall sales momentum in the coming months,” said Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Sales & Customer Experience. Continue reading →

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Mercedes-Benz Group Posts So-So Q3 Sales

Posted on 7 October 2025 by Ken Zino

Mercedes-Benz USA (MBUSA) reported Q3 2025 retail sales of 73,500 passenger cars. Year-to- date, U.S. retail sales to customers rose 6% to 223,800 units, helped by strong demand for Mercedes-Benz SUVs and expensive models. Mercedes-Benz Vans reported third quarter 2025 sales of 9500 units. The MBUSA overall total is 83,000 units retailed in the third quarter. Mercedes-Benz Group globally sold 441,500 cars in Q3 2025. [This gives the bragging rights to BMW Group at 588,300 – AutoCrat.]

“With sustained strong demand across our entire product lineup, our third-quarter sales results demonstrate the strength of the Mercedes-Benz brand and reflect the hard work and determination of our employees and outstanding dealer partners. We remain focused on consistently delivering our customers class-leading products and benchmark experiences with our 2026 models now arriving, including the stunning Mercedes- Maybach SL 680 at the very top end of the portfolio through to a highly compelling new all-electric entry point to the brand with the CLA that will reach U.S. dealerships before the end of the year,” said Adam Chamberlain, President and CEO of Mercedes-Benz USA. Continue reading →

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