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Lexus (NYSE: TM, 7203 T) today announced the launch of LEXUS Flight, a helicopter transportation service operated by Aero Toyota Co., Ltd. Aero Toyota will use an Italian Leonardo AW169, with service starting on 24 August 2026. At the Japan Mobility Show 2025, Lexus unveiled its latest brand message, “DISCOVER―Imitate No One.” This is an effort of transforming the brand into one that “delivers truly one-of-a-kind experiences for each individual customer.” We will see if it flies…
“Lexus has continuously challenged itself to create new luxury experiences that reflect the increasingly diverse values and lifestyles of its customers. Through a diverse lineup of offerings, including the LS Concept, which redefined the flagship with its innovative six-wheel package, and the LY680 flagship yacht, Lexus has expanded the luxury experience across both land and sea, helping customers discover their own unique luxury lifestyle. With the addition of the LEXUS Helicopter as its air mobility offering, LEXUS further expands its value proposition into a seamless 360-degree mobility experience spanning land, sea, and air,” the luxury brand of Toyota said in a release. [Read AutoInformed on: Glub? Aston Martin Going into Submarine Business! –AutoCrat]
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“Traditionally, the destination itself―and the experiences and activities enjoyed there―has been the highlight of a journey, while the time spent getting there has often been viewed simply as travel time,” Lexus said.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – LEXUS Flight Helicopter Service Debuts
Click for more.
Lexus (NYSE: TM, 7203 T) today announced the launch of LEXUS Flight, a helicopter transportation service operated by Aero Toyota Co., Ltd. Aero Toyota will use an Italian Leonardo AW169, with service starting on 24 August 2026. At the Japan Mobility Show 2025, Lexus unveiled its latest brand message, “DISCOVER―Imitate No One.” This is an effort of transforming the brand into one that “delivers truly one-of-a-kind experiences for each individual customer.” We will see if it flies…
“Lexus has continuously challenged itself to create new luxury experiences that reflect the increasingly diverse values and lifestyles of its customers. Through a diverse lineup of offerings, including the LS Concept, which redefined the flagship with its innovative six-wheel package, and the LY680 flagship yacht, Lexus has expanded the luxury experience across both land and sea, helping customers discover their own unique luxury lifestyle. With the addition of the LEXUS Helicopter as its air mobility offering, LEXUS further expands its value proposition into a seamless 360-degree mobility experience spanning land, sea, and air,” the luxury brand of Toyota said in a release. [Read AutoInformed on: Glub? Aston Martin Going into Submarine Business! –AutoCrat]
Click to for more.
“Traditionally, the destination itself―and the experiences and activities enjoyed there―has been the highlight of a journey, while the time spent getting there has often been viewed simply as travel time,” Lexus said.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.