Annals of Marketing – LEXUS Flight Helicopter Service Debuts

Lexus Helicopter Specifications – Courtesy of and Copyright Lexus July 2026

Ken Zino of AutoInformed.com on Annals of Marketing - Lexus Flight Helicopter Service Debuts

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Aero Toyota will use an Italian Leonardo AW169, with service starting on 24 August 2026. At the Japan Mobility Show 2025, Lexus unveiled its latest brand message, “DISCOVER―Imitate No One.” This is an effort oftransforming the brand into one that “delivers truly one-of-a-kind experiences for each individual customer.”

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