Category Archives: marketing

First Look – 2026 Model Cadillac LYRIQ-V

Cadillac is adding a significant model to its high-performance V-Series family with the 2026 Cadillac LYRIQ-V – the first-ever all-electric V-Series performance vehicle. Cadillac- estimates it has 615 horsepower and 650 lb.-ft . (880 Nm) of torque, which deliver a Cadillac-estimated 0-60 time of 3.3 seconds with Velocity Max. This makes it the quickest Cadillac ever starting at $79,990. The timing is unfortunate given Trump’s emerging trade and economic policies that likely will negatively affect Lyric’s prospects in the U.S., Canada and globally. LYRIQ-V will also be sold in the Australia, New Zealand, as well as other markets to be announced. Production starts early 2025 at General Motors’ Spring Hill Manufacturing plant in Tennessee. Continue reading

Posted in auto news, electric vehicles, engineering, manufacturing, marketing, milestones, news analysis, performance, software defined vehicles | Tagged , , , , , , , , , , , | Leave a comment

Used Vehicle Mileage Fees – Nissan Expands Flexible Leases

Nissan Motor Acceptance Company (NMAC) and INFINITI Financial Services (IFS) said today the SignatureFLEX lease program will expand to include drivers with legacy leases maturing on 1 Feb 2025 or after.

“SignatureFLEX is an innovative lease program that puts customers first by offering them the flexibility to manage mileage needs while avoiding lease-end overage penalties,” said Jim DeTrude, vice president, NMAC Sales & Marketing. “By including legacy leases in the program, we’re enabling a more customized lease experience to better fit their lifestyles while reducing unexpected costs.” Continue reading

Posted in auto news, customer satisfaction, marketing, news analysis | Tagged , , , , , , , , , , | Leave a comment

First Look – 2025 BMW R 18 Heritage Series Motorcycles

BMW Motorrad USA today announced an updated R 18 family of Heritage series of cruising motorcycles, presumably not to take advantage of the non-cycling weather. MSRP pricing for the new 2025 BMW R 18 models, not including destination, is $15,395 (R 18), $18,395 (R 18 Classic), $18,995 (R 18 Roctane), $20,375 (R 18 B), and $24,395 (R 18 Transcontinental). There’s an increase of 4 lb.-ft. of torque to 120 lb.-ft for all R 18 models. And all are Euro 5+ emissions compliant. For 2025, all R 18 models gain 4 ft.-lb. in torque at 3000 rpm ( up to 120 lb.-ft) and meet the latest Euro 5+ emissions standards. More than 110 lb.-ft. of torque is available between 2000 – 4000 rpm. Power from the 1802 cc air/oil cooled boxer twin engine remains at 91 horsepower.

“Even more riding fun ,that was our goal when revising the BMW R 18 and R 18 Classic. We have refined the design, added numerous improvements in terms of detail and comfort and made the R 18 even more fun to ride with the 18-inch rear wheel. In addition to new finishes and equipment, the BMW R 18 Roctane, R 18 B and R 18 Transcontinental have also undergone a technical revision to bring the entire BMW R 18 range into line with the EU 5+ standard,” said Markus Lederer, Head of BMW Boxer Series Continue reading

Posted in design and styling, marketing, mobility company, motorcycles, news analysis, shows and events | Tagged , , , , , , , , , , , | Leave a comment

Rolls-Royce Apprentices Make Dormouse Houses

Apprentices at Rolls-Royce Motor Cars have designed and handmade a series of nest boxes for one of the UK’s most endangered mammals, the hazel dormouse (Muscardinus avellanarius), as part of the brands long-term environmental partnership with the neighboring Goodwood Estate, Rolls Royce said today.

“Studies have shown that our 42-acre site and the adjoining Goodwood Estate are home to some of Britain’s most important mammals, reptiles, birds, insects and plants – all of which we’re helping to conserve through our long-term environmental partnership. In this latest initiative, we’re working together to measure and monitor the local population of another rare and protected species, the hazel dormouse, using nest boxes designed and handmade by our Apprentices,” said Andrew Ball, Head of Corporate Relations and Heritage, Rolls-Royce Motor Cars. Continue reading

Posted in auto news, car sharing, design and styling, engineering, environment, marketing, milestones, mobility company, news, people, shows and events | Tagged , , , , , , , , , , | Leave a comment

First Look – 2026 Subaru Crosstrek Hybrid

Subaru of America today announced the new 2026 Subaru Crosstrek Hybrid. The third-generation Subaru Crosstrek returns with a hybrid model for 2026 in the fall of 2025, equipped with a next-generation Subaru series-parallel hybrid system, a high-capacity lithium-ion battery and standard Symmetrical All-Wheel-Drive. Continue reading

Posted in auto news, awards, electric vehicles, engineering, manufacturing, marketing, new vehicle, news analysis | Tagged , , , , , , , | Leave a comment

Michigan Governor Gretchen Whitmer Defends Auto Industry

“To grow Michigan’s economy and fight for the auto industry, I’ll work with anyone who’s serious about solving problems in Lansing or DC,” said Governor Whitmer. “Right now, there’s an ongoing, global competition between Michigan, China, and other states to build the future of the auto industry. To make sure we win, we need commonsense, bipartisan tools that create good-paying jobs and bring supply chains home. We must also find a fiscally responsible, sustainable solution to fix the damn roads work with our Canadian neighbors to ensure tariffs don’t lead to higher costs for families and businesses. Together, let’s create Michigan jobs, fix Michigan roads, and grow Michigan’s economy. The road ahead is bright, so let’s roll up our sleeves and get to work.” Continue reading

Posted in auto news, awards, connected vehicles, economy, electric vehicles, engineering, environment, labor issues, manufacturing, marketing, news, news analysis, people, shows and events | Tagged , , , , , , , , , , , , , , | Leave a comment

BMW Group Posts So-So Sales Results in 2024

With a total of 2,450,804 vehicles delivered to customers in 2024, the BMW Group said today that it achieved its new annual sales target that was adjusted downward during the second half of 2024. Electrified vehicles represented 24.2% of total BMW Group sales in 2024, with 593,215 units delivered to customers. Fully-electric vehicles accounted for 17.4% of total sales.

“The BMW brand delivered 2,200,177 vehicles to customers in the full year 2024 (-2.3%). With its attractive product portfolio across all technologies, the brand maintained its position as the global leader in its segment. In the Europe region, the BMW brand expanded its market share, registering double-digit sales growth in Italy, France and the UK. The BMW brand also posted sales growth in the U.S. In Germany, despite a declining market for fully-electric vehicles, BMW saw growth in new BEV registrations,” BMW said in a garbled release. Continue reading

Posted in auto news, car sharing, marketing, news analysis, sales | Tagged , , , , , , , , , , | Leave a comment

Chevrolet 2025 Corvette ZR1 Starts at $185,995

Chevrolet has finally announced pricing for the 2025 Corvette ZR1, the fastest, quickest and most powerful Corvette yet. With a top speed of 233 mph on the track, 0-60 in 2.3 seconds [footnote 1] and 1064 horsepower, the Corvette ZR1 is unmatched by any current production car priced under $1 million. The 3LZ coupe is available for a starting MSRP of $185,995 (excludes tax, title, license, dealer fees, optional equipment. Dealer sets final price) or $195,995 for the 3LZ convertible. Production of the 2025 Corvette ZR1 will begin at Bowling Green Assembly sometime during Q2.

“ZR1 is an example of design and engineering excellence, one where we push the boundaries of what’s possible in terms of performance,” said Scott Bell, vice president of global Chevrolet. “It was important for us to stay true to Corvette’s promise of a vehicle whose world-class capabilities completely outmatch its price.” Continue reading

Posted in auto news, car sharing, engineering, marketing, milestones, news analysis, performance, shows and events | Tagged , , , , , , , , | Leave a comment

Volkswagen Sales Flat in 2024

Volkswagen brand delivered ~4.8 million vehicles to customers worldwide last year – 1.4 % fewer than in the previous year. However, it was the market leader in Germany with a market share of 19.1% , according to the German Federal Motor Transport Authority (KBA). Continue reading

Posted in auto news, car sharing, manufacturing, marketing, sales | Tagged , , , , , , , , | Leave a comment

First Look – Elaphe Sonic.1 Performance EV Motor

Elaphe debuted a high-performance front-wheel in-wheel motor (IWM), dubbed Sonic.1, at CES 2025. Sonic 1 it’s – claimed – is a drop-in performance upgrade for ICE and BEV vehicles where it was previously not possible to fit additional drives.

“The integration of the Sonic.1 in-wheel motor (IWM) directly into the wheel not only optimizes space and weight, but also contributes to a more controllable wheel. 20-times greater wheel control enables increased vehicle performance in acceleration, stability and braking. Furthermore, Sonic.1 design enables easy integration into existing and new supercar models. It enables significant design improvement opportunities, from aerodynamics, to component placement and styling,” Elaphe said. Continue reading

Posted in concept, design and styling, electric vehicles, electronics, engineering, marketing, news analysis, performance, shows and events | Tagged , , , , , , , , | Leave a comment

Goodyear to Sell Dunlop Brand to Sumitomo Rubber Industries

The Goodyear Tire & Rubber Company (NASDAQ: GT) has announced that it has signed a definitive agreement to sell the Dunlop brand, together with certain associated intellectual property, to Sumitomo Rubber Industries Ltd. (TYO: 5110). The deal includes trademarks and intangible assets necessary for operations of the brand business in Europe, North America and Oceania for consumer, commercial and other specialty tires. The transaction is subject to regulatory approvals, other customary closing conditions and consultations and is expected to close by mid-2025.

“This is another important milestone as we continue to execute against our Goodyear Forward transformation plan. We are optimizing our portfolio and reducing leverage to drive sustainable and substantial shareholder value creation,” said Mark Stewart, Goodyear Chief Executive Officer and President. “Not only does the transaction deliver significant value for our shareholders, it better positions Goodyear to enhance our focus on the growth of our core brands.” Continue reading

Posted in aftermarket, auto news, car sharing, manufacturing, marketing, milestones, motorcycles, news analysis, shows and events, transportation | Tagged , , , , , , , , , , , | Leave a comment

EV Market Stays as Customer Satisfaction Leader

The 2024 Car Buyer Journey (CBJ) Study by Cox Automotive* published today shows record highs in new-car buyer satisfaction, driven by advancements in digital tools helping seamlessly integrate online and in-dealership activities. This seamless integration – an omnichannel buying experience  in industry jargon – saves time, reduces repetition and ultimately improves satisfaction with the overall car-buying journey. The 2024 CBJ also highlights the growing satisfaction among electric vehicle (EV) buyers, who are once again leading the way in satisfaction during the car-buying process. Continue reading

Posted in auto news, car sharing, customer satisfaction, electric vehicles, marketing, news analysis, shows and events | Tagged , , , , , , , | Leave a comment

BMW Panoramic iDrive and Operating System X Debuts

The BMW Group today is providing the first opportunity to experience the “close-to-production version of the new BMW iDrive, complete with its so-called centerpiece, BMW Panoramic Vision, at the Consumer Electronics Show in Los Vegas. The software behind it is the new BMW Operating System X, which acts as the intelligence hub behind the new display and operating concept. The system will be introduced in all new BMW models from the end of 2025.

“High tech meets highly intuitive operation, a quarter of a century of pioneering work and technological leadership in operating concepts has been channeled into the new BMW Panoramic iDrive,” said Frank Weber, member of the Board of Management of BMW AG, responsible for Development. “The foundations are provided by the new BMW Operating System X. With this advance, we are giving one of the world’s best and most comprehensive infotainment systems even greater capability and once again setting the industry benchmark in multi-modal interaction. Continue reading

Posted in auto news, design and styling, distracted driving, electronics, marketing, mobility company, news analysis, shows and events, software defined vehicles, software defined vehicles | Tagged , , , , , , , , , , , , , | Leave a comment

Garmin Debuts Blind Spot Motorcycle Radar

Garmin (NYSE: GRMN) its first purpose-built radar system for motorcycles today. Called the zūmo™ R1 Radar, it provides riders with rearview and blind spot monitoring. The device has two side-facing amber lights and an optional rear-facing red light that can help maximize visibility to nearby vehicles, while indicator lights on the handlebars make riders aware of approaching vehicles. suggested retail price is $599.99, and it is immediately available.

“We’re excited to bring innovative radar technology to our motorcycle customers with the zūmo R1 Radar. As all riders know, situational awareness is paramount when sharing the road. Information about the location of approaching vehicles, especially those that may be in your blind spot, can allow you to ride with more confidence and the high-visibility external lights can help other drivers be more aware of you as well,”said–Dan Bartel, Garmin Vice President of Global Consumer Sales. Continue reading

Posted in electronics, marketing, milestones, motorcycles, news analysis, safety | Tagged , , , , , , , , | Leave a comment

BMW 2024 U.S. Sales Up Slightly

“This is a fantastic result, which is a direct reflection of the BMW brand’s strength and superior product line-up. U.S. customers really love our ‘Ultimate Driving Machines’ – regardless of drivetrain – which fueled sales growth of both ICE and BEV vehicles,” said Sebastian Mackensen, President & CEO, BMW of North America. Continue reading

Posted in auto news, car sharing, electric vehicles, marketing, news analysis, results, sales | Tagged , , , , , , , , | Leave a comment