Category Archives: marketing

Hybrids Rule New EU Car Registrations in March and Q1 2026

Posted on 23 April 2026 by Ken Zino

“The market was supported by robust consumer activity bolstered by new and revised tax benefits and incentive schemes across major European countries,” ACEA said in a release. “Hybrid-electric vehicles lead as the most popular power type choice among buyers, while the battery-electric car market share reached 19.4%. Meanwhile, plug-in hybrids continued to strengthen their position, underlining the importance of a technology-neutral pathway to decarbonisation.”

Continue reading →

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Acura to Enter IndyCar. “Pause” IMSA GTP

Posted on 22 April 2026 by Ken Zino

Well, the paddock rumors were accurate – or should AutoInformed say Acura-it? Marcus Armstrong’s Honda-powered IndyCar will carry Acura branding in the 2026 Indianapolis 500, the Acura’s first appearance on the Indy 500 grid. Moreover, Acura will “pause” the IMSA GTP program following 2026 IMSA WeatherTech SportsCar Championship season. This move to the NTT IndyCar Series keeps the Acura name in motorsports of course. It also, perhaps, adds a complication to the viability of the IMSA WeatherTech SportsCar Championship, if other brands do likewise. Continue reading →

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First Look – Mercedes-Benz 2027 C‑Class EV

Posted on 20 April 2026 by Ken Zino

The all-new 2027 Mercedes-Benz C 400 4MATIC Electric arrives at U.S. dealerships in the first half of 2027 as MBUSA (MBG.DE, MBGAF OTC U.S.) is posting sales declines and all global automakers are wrestling with the negative trade and war policies of the Trump mis-administration. [Makers are also facing a marked shift in consumer presences to hybrid vehicles – AutoCrat].

“The all-new electric C‑Class is redefining the mid-size segment for electric vehicles. Customers will get exactly what they expect from this new version of the beloved model: the perfect blend of performance, comfort, dynamics, and intelligence. On top of that, it is the most powerful and sportiest C‑Class we’ve ever built, offering pure driving pleasure and outstanding real-world range, all while being the perfect sanctuary for our customer,” claimed Ola Källenius, Chairman of the Board of Management, Mercedes‑Benz Group AG. Continue reading →

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IMSA and IndyCar – Acura Wins 2026 Long Beach Grand Prix!

Posted on 20 April 2026 by Ken Zino

On the 1.968-mile, 11 turn Long Beach street circuit, it was a great double-header weekend for Honda Racing. Alex Palou completed a sweep of the weekend for Honda in the 2026 Acura Grand Prix of Long Beach, as Honda and Acura powered vehicles scored pole position and the victory Sunday in both the NTT IndyCar Series (Palou) and the IMSA WeatherTech SportsCar Championship. The first game went to Renger van der Zande on Saturday who drove the No. 93 Acura Meyer Shank Racing w/Curb Agajanian Acura ARX-06 to the Grand Touring Prototype (GTP) first-place trophy in the Acura Grand Prix of Long Beach. They controlled the 100-minute sprint race from green to checkered flags. Continue reading →

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Mustang GTD Runs Record Nordschleife Lap at 6m 40.835s

Posted on 17 April 2026 by Ken Zino

“Driven once again by Ford Racing and Multimatic factory driver Dirk Müller, the Mustang GTD Competition secured the sixth fastest time on the Nürburgring Pre-Production / Prototype Class leader-board,” said Joe Bellino Mustang GTD brand manager today. “Ford Racing engineer Steve Thompson also piloted the GTD Competition to a time of 6:49.337 around the Nürburgring – faster than Müller’s original record. Thompson has modest driving experience at the ‘Green Hell,’ having cumulatively driven the Nürburgring fewer than 40 laps,” Bellino said. Continue reading →

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Honda Fastport eQuad Vehicles Link to Bird and Spin

Posted on 16 April 2026 by Ken Zino

“We created Fastport and our eQuad micro-mobility vehicle to address rising urban congestion, emissions and operating costs where full-size commercial vehicles are less practical,” said Jose Wyszogrod, general manager of Fastport. “With Fastport products now commercially available, we’re proud to partner with Bird and Spin in urban fleet operations to help better serve their customers’ micro-mobility needs on select university campuses.” Continue reading →

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Stellantis Q1 2026 Shipments Up 12% at 1.4 Million

Posted on 15 April 2026 by Ken Zino

Stellantis (NYSE: STLA / Euronext Milan: STLAM / Euronext Paris: STLAP) said today that consolidated shipments for the three months ending March 31, 2026, were an estimated 1.4 million units, up 12% year-over-year.* “This increase was primarily driven by Enlarged … Continue reading →

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Trumped – Used Car Prices Spike after Hitting 12-Month Low

Posted on 14 April 2026 by Ken Zino

“With rising prices, flexibility is important,” said Sri Melkote, Chief Analytics Officer at CARFAX. “Shoppers should consider different makes, models, years, trims, or even nearby markets to find the best deals that fit their budget. This type of swing in prices suggests a volatile market, so tracking prices right now is crucial. Once you’re ready, a vehicle history report can help you avoid costly surprises and ensure real value.” Continue reading →

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Nissan in Survival Mode Sheds Models for Next Gen Products

Posted on 14 April 2026 by Ken Zino

“This is the right moment to articulate Nissan’s long‑term vision as we move beyond the Re:Nissan recovery plan and set a clear path for the future. Our vision defines where Nissan is headed, with customer experience as our guiding priority. By advancing mobility intelligence, we will deliver intuitive, advanced, and reliable products and technologies that offer outstanding value and enrich how mobility is experienced,” said Ivan Espinosa, the latest President and CEO of Nissan. [With this role of the Company dice, loss-making Nissan is betting on the come line. Wagering that new products in the future will be profitable enough to ensure survival – AutoCrat.] Continue reading →

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IONNA Partners with Circle K on EV Charging

Posted on 14 April 2026 by Ken Zino

“We are honored that Circle K has recognized IONNA as a leader in the industry and entrusted us to serve their customers with the same care and commitment to excellence that they show now,” said Aaron Wolff, COO of IONNA. “Circle K’s scale, customer focus, and quality of location make them an ideal partner as we rapidly expand high-power charging where drivers already want to stop.” Continue reading →

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IndyCar Makes Single Car Qualifying Permanent with Tweaks

Posted on 13 April 2026 by Ken Zino

“The debut of single-car Firestone Fast Six qualifying in Arlington was extremely popular and well received,” claimed IndyCar President J. Douglas Boles. [Not with some driver’s and teams at the Good Ranchers 250-AutoCrat.]* “Following the event, we reached out to stakeholders to help evaluate the format and look into ways to improve an already exciting session. This slight update will provide the fastest from the Top 12 an earned advantage of choosing when they would like their run in the Fast Six, while tire selection before lining up at pit out will save time and more closely equalize the session.” [Precisely – changing track conditions and allowed tire changes for late qualifiers made a mockery of the pole position -AutoCrat.] Continue reading →

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Mercedes-Benz and MBUSA Post Q1 2026 Sales Drops

Posted on 13 April 2026 by Ken Zino

“The first quarter was characterized by sales growth outside of China, alongside an excellent market response to our newly launched models. The new electric GLC has generated more orders in the first three months than any other electric vehicle in our history, while order intakes for the other new models, including the new Mercedes-Benz S-Class, significantly exceed our expectations. Further tailwinds will come from the recently unveiled GLE and GLS, alongside the upcoming world premiere of the all-new electric C-Class. As the availability of our new products scales up, we remain highly focused on converting this strong customer interest into overall sales momentum in the coming months,” said Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Sales & Customer Experience. Continue reading →

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Porsche AG Q1 2026 Sales Drop 15%

Posted on 10 April 2026 by Ken Zino

“Following the end of the combustion-engine 718 and the strong deliveries of the fully electric Macan at market launch, our figures are below the prior‑year level but are overall in line with our expectations. Strong demand for the 911 and the high proportion of top derivatives clearly demonstrate that the core of our sports car brand remains exceptionally strong,” claimed Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. “In the coming months, our focus will be on the market launch of the all‑electric Cayenne, which will be delivered to its first customers from summer onwards.” Continue reading →

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Penske Truck Rental – New Indy 500 VIP Contest

Posted on 7 April 2026 by Ken Zino

“Penske Truck Rental has always been about moving lives and businesses forward—and for true racing fans, the Indianapolis 500 is the ultimate fan destination,” said Kevin Malloy, senior vice president of rental at Penske. “This new contest celebrates the stories that move us all, and we’re honored to help two passionate fan’s dreams come true of attending this legendary race and enjoying a VIP experience.” Continue reading →

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CARFAX Report Now Predicts a Vehicle’s Future

Posted on 7 April 2026 by Ken Zino

“This marks an important milestone for CARFAX and for the people who rely on our data every day,” said Paul Nadjarian, Chief Product Officer at CARFAX. “With over 151,000 data sources and more than 35 billion records, we’re introducing a powerful new insight into a vehicle’s lifecycle. Much like a crystal ball, our future Reliability will help shoppers understand the road ahead, including what repairs to anticipate and what they may cost, and soon, insights into how long that car will last – empowering consumers to buy with confidence and help them plan ahead.” Continue reading →

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