Category Archives: marketing

Carry Over Pricing Planned on the 2027 Subara Solterra

Posted on 19 June 2026 by Ken Zino

Subaru of America* (Subaru Corp. NASDAQ: FUJHF) this week said that pricing for the new 2027 Subaru Solterra EV starts at $38,495 MSRP,** the same as the outgoing model. The 2027 Subaru Solterra EV arrives at retailers nationwide this fall. However, a lot can happen given the whims, wars and tariffs of the Trump mis-administration. The 2027 Subaru Solterra EV is assembled in Gunma, Japan. We will see if the announced pricing and model lineup hold.

“The 2027 Subaru Solterra EV continues with the same lineup as the 2026 model year: Premium, Limited, Limited XT, and Touring XT. Subaru Solterra XT models (Limited XT and Touring XT) carry over their upgraded dual-motor setup, compared to the rest of the lineup, producing 338 horsepower and supplying a zero-to-60-mph elapsed time of less than 5 seconds. Solterra Premium and Limited models are powered by dual electric motors with an output of 233 horsepower,” Subaru said in a release. Continue reading →

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Electrify America Opens Another Hyper-Fast Charging Station

Posted on 17 June 2026 by Ken Zino

“This large-format station showcases the next evolution of charging infrastructure, combining high-power charging with integrated battery energy storage to deliver reliable capacity at scale,” said Rob Barrosa, Electrify America President and CEO. “By incorporating advanced storage technology, we’re able to bring Hyper-Fast charging to locations that have traditionally been difficult to serve, while making it easy for customers to integrate charging into their daily routines in the heart of downtown Santa Barbara.” Continue reading →

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First Look – The 2027 Chevrolet Silverado Pickup

Posted on 16 June 2026 by Ken Zino

“Silverado has earned truck customers’ trust over decades of hard work in the real world,” said Scott Bell, vice president of Global Chevrolet. “With the Next-Generation 2027 Silverado 1500, we’re taking that legacy forward by building the most capable, refined and advanced Silverado lineup we’ve ever offered.” Continue reading →

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Harley‑Davidson On-Shoring Motorcycle Production

Posted on 10 June 2026 by Ken Zino

Harley-Davidson, Inc. (NYSE: HOG) said this week that it is bringing production of the Revolution® Max platform for North America back to the United States as part of the Company’s so-called Back to the Bricks strategy. [The venerable company has been clobbered by Trump Administration economic policies – AutoCrat.]. The move returns machining, powertrain assembly, painting, and final vehicle assembly work back to Harley-Davidson facilities in Pennsylvania and Wisconsin, with union jobs. The motorcycles are Pan America, Sportster® S, and Nightster models. The production transition is expected to be completed ahead of the start of Model Year 2028 production in 2027. Harley-Davidson expects to manufacture more than 100,000 motorcycles out of the Company’s York, Pennsylvania facility in 2027. Continue reading →

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Vehicle Affordability – Price Increases Small as Incentives Grow

Posted on 10 June 2026 by Ken Zino

“Average transaction prices are rising 2 – 4% year-over-year across key vehicle segments, powered by a convergence of product cycles and supply dynamics,” said Erin Keating, Executive Analyst, Cox Automotive, the parent company of KBB. “Redesigned SUVs from Toyota, Kia, Jeep, and Hyundai are commanding higher prices out of the gate, while Ford’s F-Series production constraints are tightening truck inventory, lifting average transaction prices, with freshened Ram pickup stepping in to capture buyers at the premium end,” said Keating. Continue reading →

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FuelFest – 2027 Toyota GR86 Sports Car Debuts

Posted on 2 June 2026 by Ken Zino

“Track testing played a key role in shaping these updates, with every lap helping engineers further refine the vehicle’s response and feel. To improve control, engineers refined the relationship between accelerator input and torque delivery to help create a smoother, more linear response. They also widened the chamfer of the shifter interlock between 4th and 5th gear by approximately 0.02 inches to help deliver a smoother shift feel,” Toyota said. Continue reading →

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Trump-conomics – May 2026 U.S. Auto Sales Forecast Flat

Posted on 29 May 2026 by Ken Zino

U.S. new-vehicle sales volume in May is expected to be mostly flat from year-ago levels, increasing a modest 0.1%, according to the latest forecast from Cox Automotive. There are 26 selling days this May, which is the same as last month, but one less than May last year.*

“May sales appear to be holding up despite significant economic uncertainty,” Cox Automotive Senior Economist Charlie Chesbrough said. “New-vehicle buyers today are more affluent than ever, so they may not be as impacted by inflationary pressures as much as other consumers who are more acutely feeling the sharply higher fuel costs. If the economy and stock market can remain on this growing but volatile path, new-vehicle sales will likely follow. However, those are two large necessities during extremely volatile times.” Continue reading →

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EU April 2026 Sales Dominated by Electrified Vehicles

Posted on 27 May 2026 by Ken Zino

“The market continued to benefit from strong consumer demand for a range of electrified technologies, supported by new and revised tax benefits and incentive schemes across major European countries. Hybrid-electric vehicles lead as the most popular power type choice among buyers, while the battery-electric car market share reached 19.7%. Meanwhile, plug-in hybrids captured 9.6% of the market,” ACEA said. Continue reading →

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Indianapolis 500 Purse at Record $30,906,400

Posted on 26 May 2026 by Ken Zino

The purse for the 110th Indianapolis 500 totaled a record $30,906,400. First-time winner Felix Rosenqvist of Meyer Shank Racing w/Curb Agajanian earned a record-high $4.34 million. That translates to $21,700 per lap for the 200 lap race presented by Gainbridge. The announcement came at the Victory Celebration, held this year at the Indiana Convention Center in downtown Indianapolis on Monday night. [The Indianapolis 500 purse consists of Indianapolis Motor Speedway and NTT IndyCar Series awards, plus other designated and special awards. – AutoCrat]* Continue reading →

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Annals of Marketing – NISMO Coming to Australia

Posted on 24 May 2026 by Ken Zino

“NISMO represents one of the most authentic expressions of Nissan’s passion for performance, innovation and customer excitement,” said Ivan Espinosa, President and CEO, Nissan Motor Company. “As we advance our long-term vision of mobility intelligence for everyday life, we will continue to deliver new experiences to our customers. The expansion of the NISMO brand in markets such as Australia is an important step in bringing exciting experiences to customers who value performance and authenticity,” Espinosa claimed. Continue reading →

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Annals of Marketing – BMW LEGO M3 E30

Posted on 22 May 2026 by Ken Zino

“The BMW M3 E30 is now available as a LEGO® Speed Champions set. The exclusive kit featuring a special-edition livery design is a unique heritage item for fans of all ages,” BMW said.

“The distinctive livery pays tribute to the car’s legendary heritage and draws inspiration from the BMW M Motorsport division. Besides the visually captivating forms and colors of the livery, it is unique in that it is applied not only to the scaled-down replica LEGO® Speed Champions BMW M3 E30 version, but also to the actual BMW M3 E30,” BMW said. Continue reading →

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Stellantis FaSTLAne 2030 Financial Reform Revealed

Posted on 21 May 2026 by Ken Zino

“We have great people, the muscle of global scale, unmatched brands that connect and inspire, the deep local roots of our regions and dealer partners to meet our customers’ distinctive needs, and a relentless focus on innovation and excellence in execution. With these strengths, we are uniquely positioned to offer delight, functionality, and affordability. Adding to these the accelerating and amplifying benefits of our ‘win-win’ partnerships, we have everything we need to deliver our FaSTLAne 2030 ambitions,” claimed Filosa. [This is the corporate equivalent of betting on the come line in the Casino at Monte Carlo – AutoCrat.] Continue reading →

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Chinese Dongfeng Voyah Vehicles Coming to EU Via Stellantis

Posted on 20 May 2026 by Ken Zino

Stellantis (NYSE: STLA) and the Dongfeng Group today announced their intention to form a European joint venture for shared sales, distribution, manufacturing, purchasing, and engineering activities. The joint venture would take responsibility for the sales and distribution of Dongfeng’s Voyah-branded vehicles in designated markets in Europe. This would circumvent EU tariff’s on Chinese-made vehicles. [Stellantis and Dongfeng Group recently announced the production of all-new Peugeot and Jeep models in China for the domestic market and export – AutoCrat]*

“The plans we are announcing today take our recently strengthened cooperation with Dongfeng to an all-new dimension of an international partnership to the benefit of customers around the world,” said Antonio Filosa, Stellantis CEO. “With this new chapter in our collaboration, we will give our customers an even greater choice of competitive products and pricing, leveraging the best of Stellantis’ global footprint alongside Dongfeng’s access to China’s advanced new energy vehicles ecosystem.” Continue reading →

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Volvo Cars and Google Gemini Add AI Tech

Posted on 19 May 2026 by Ken Zino

“The EX60 provides an ideal platform to explore the future of contextually aware driving experiences,” said Alwin Bakkenes, Head of Global Software Engineering at Volvo Cars. “Working closely with Google as a lead device partner allows us to help bring the latest advances in AI into the automotive environment faster and more collaboratively than ever before.” Continue reading →

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HondaJet APMG S Upgrade Expands to Mexico

Posted on 19 May 2026 by Ken Zino

Honda Aircraft Company said today that the so-called APMG S program (footnote 1) is now available to owners in both the U.S. and Mexico of HondaJet Classic and APMG aircraft. This improves performance and adds the capabilities of recent technical innovations.

“We are excited to provide our customers in Mexico the opportunity to upgrade their aircraft with the advanced technology and performance of more recent iterations of the award-winning HondaJet,” said Amod Kelkar, Senior Vice President, Chief Commercial Officer at Honda Aircraft Company. “We are pursuing additional international certifications and hope to expand availability of the APMG S upgrade package to more HondaJet customers around the world soon.” Continue reading →

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