Category Archives: aftermarket

BMW N.A. Starts Preferred Pricing at IONNA Charging Sites

Posted on 14 May 2026 by Ken Zino

“BMW firmly believes in an electric future, and it’s no secret that reliable high-speed charging infrastructure remains essential to the continued growth of the electric vehicle market,” said Shaun Bugbee, Executive Vice President, BMW of North America. “We currently offer one of the broadest portfolios of premium electric vehicles in the U.S., with the next-generation BMW iX3 arriving in the U.S. later this year. As our electric vehicle offerings continue to expand, initiatives like this help ensure our customers enjoy a seamless ownership experience wherever they travel.” Continue reading →

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American Honda Partnered Accessories Launches with Thule

Posted on 11 May 2026 by Ken Zino

American Honda Motor Company (NYSE: HMC) today announced Honda Partnered Accessories, an adjunct to Honda Genuine Accessories available at 1000 independent U.S. Honda dealerships.*

“Honda Partnered Accessories, a new accessory line designed to enhance the vehicle purchase and ownership experience through Honda dealers by integrating popular products from trusted third‑party brands directly into the vehicle purchase process. This initiative adds a scalable accessory ecosystem alongside Honda Genuine Accessories, created to grow and adapt as customer needs and vehicle trends evolve,” American Honda said in a release. Continue reading →

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Goodyear Q1 Loss of $249 Million. Per Share Loss at $0.39

Posted on 6 May 2026 by Ken Zino

“The first quarter reflected a challenging environment, marked by weak consumer industry demand in both OE and replacement across the majority of our key geographies,” said CEO Mark Stewart. “Despite a weak environment, our first quarter results were in line with our expectations and reflect our commitment to drive value for our brands in the marketplace, where we offer world-class differentiated products and services.” Continue reading →

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Trumped – Used Car Prices Spike after Hitting 12-Month Low

Posted on 14 April 2026 by Ken Zino

“With rising prices, flexibility is important,” said Sri Melkote, Chief Analytics Officer at CARFAX. “Shoppers should consider different makes, models, years, trims, or even nearby markets to find the best deals that fit their budget. This type of swing in prices suggests a volatile market, so tracking prices right now is crucial. Once you’re ready, a vehicle history report can help you avoid costly surprises and ensure real value.” Continue reading →

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CARFAX Report Now Predicts a Vehicle’s Future

Posted on 7 April 2026 by Ken Zino

“This marks an important milestone for CARFAX and for the people who rely on our data every day,” said Paul Nadjarian, Chief Product Officer at CARFAX. “With over 151,000 data sources and more than 35 billion records, we’re introducing a powerful new insight into a vehicle’s lifecycle. Much like a crystal ball, our future Reliability will help shoppers understand the road ahead, including what repairs to anticipate and what they may cost, and soon, insights into how long that car will last – empowering consumers to buy with confidence and help them plan ahead.” Continue reading →

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Ground Effects Workers – Yet Another UAW Supply Chain Win

Posted on 2 April 2026 by Ken Zino

Auto supply chain workers have voted to unionize at Ground Effects, the UAW said late yesterday in a  second UAW union organizing victory in two days. Workers at Ground Effects have been organizing since last year. “They began their campaign to form a union due to low pay, overwork, forced overtime, management abuse, and favoritism.,” the UAW said in a release. Workers at Ground Effects won a majority in a National Labor Relations Board election to form a union with the UAW. Ground Effects produces spray-on truck bedliners, in addition to other aftermarket parts. Continue reading →

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AAA Promoting April as National Car Care Month

Posted on 1 April 2026 by Ken Zino

AAA said today that it is collaborating with industry organizations, including NAPA, the National Institute for Automotive Service Excellence (ASE), and the Auto Care Association to celebrate National Car Care Month this April. It wants to highlight the importance of preventive vehicle maintenance as drivers gear up for spring travel. Continue reading →

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J.D. Power – Dealer Service Satisfaction High, But…

Posted on 13 March 2026 by Ken Zino

“While it’s no surprise that customers gravitate to operations that serve them well, the study clearly shows that good service leads to loyal customers,” said John Tenerovich, director of automotive retail at J.D. Power. “This phenomenon proves true across all service types – oil changes, repair, tires and brakes. While complimentary maintenance programs drive strong retention, the level of intent to return for actual customer-paid service depends on the service experience delivered by the dealer.” Continue reading →

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Honda Heritage Parts Program Debuts

Posted on 10 March 2026 by Ken Zino

“In this 40th anniversary year of the Acura brand, the launch of Honda Heritage Parts is especially meaningful, giving Acura enthusiasts the support they need to continue enjoying their first-generation Acura NSX,” said Steven Bailey, vice president of Honda and Acura Parts, Service and Technical Division. “At its core, the new Honda Heritage Parts program honors our shared passion for these iconic vehicles and helps ensure they can be enjoyed by future generations.” Continue reading →

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Annals of Marketing – Goodyear Vault Online Debuts

Posted on 3 March 2026 by Ken Zino

Goodyear* (NASDAQ: GT) has introduced another way for consumers to “experience the company, its brands and its 128-year legacy.” The so-called “The Vault” is an online marketplace where consumers can explore and purchase historic artifacts, signed memorabilia, limited-edition merchandise and … Continue reading →

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Goodyear Tire & Rubber Company Posts 2025 Loss of $1.7B

Posted on 9 February 2026 by Ken Zino

The Goodyear Tire & Rubber Company (NASDAQ: GT)* reported fourth quarter and full-year 2025 results today. The 2025 2025 net loss came in at -$1.7 billion. The 2025 net sales were $18.3 billion, with tire unit volumes totaling 158.7 million.

“We delivered another strong quarter, driven by execution of our Goodyear Forward plan,” said Mark Stewart, chief executive officer and president. “Our fourth quarter results mark the highest segment operating income and margin the company has achieved in more than seven years. While we continue to face challenging industry conditions in the first quarter, we are operating with greater focus and discipline on the elements within our control – much as we did throughout 2025 – to navigate the current environment.” Continue reading →

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Tesla, Toyota Top Power 2026 U.S. ALG Residual Value Awards

Posted on 26 January 2026 by Ken Zino

“Strong wholesale retention, solid brand value and a disciplined approach on rental fleet and incentives propelled Toyota to the top spot among mainstream brands,” said Danny Battaglia, managing director of ALG customer success at J.D. Power. “Toyota topped six segments for 2026, including a four-peat for GR Supra and five-peat for Tundra. Meanwhile, Tesla avoided the high incentives of other luxury battery electric vehicle brands in 2025. That helped earn it the top rank among luxury brands with the highest performers in three segments–including the refreshed Model Y, which included introduction of a lower-priced base version and additional content on mid-level trims.” Continue reading →

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Ford Carhartt Partnership on Products, Workforce Expansion

Posted on 13 January 2026 by Ken Zino

“The multi-year strategic partnership is designed to create long-term impact in three critical areas for the Essential Economy: workforce development, community building and durable products that help strengthen and support the skilled trades,” said Jim Farley, Ford Motor Company CEO, and Linda Hubbard, Carhartt CEO. Continue reading →

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Honda Aircraft Company Offers Performance Upgrade Package

Posted on 22 December 2025 by Ken Zino

Honda Aircraft Company has announced the HondaJet APMG S, a new performance upgrade package for owners and operators of HondaJet Classic and HondaJet APMG (Advanced Performance Modification Group) aircraft. This provides operators of  early production HondaJets, the prospect of  upgrading their aircraft with technical innovations introduced on more recent iterations of the platform, such as the HondaJet Elite S. The APMG S modifications package has been certified by the Federal Aviation Administration (FAA) as of the time of publication for installation on aircraft registered in the United States of America, with foreign certification planned to follow. [Hardly surprising given Honda’s heritage of innovation and advancement– AutoCrat] Continue reading →

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Pre-Owned Vehicle Marketing – Stellantis, Cox Automotive

Posted on 12 December 2025 by Ken Zino

Stellantis (NYSE: STLA. STLAM.MI) and Cox Automotive Europe today announced the signing of a long-term collaboration agreement that is intended at creating a remarketing ecosystem dedicated exclusively to Stellantis-owned Pre-Owned Vehicles, to be accessible to all professional operators in the … Continue reading →

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