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Annals of Marketing – NISMO Coming to Australia
“NISMO represents one of the most authentic expressions of Nissan’s passion for performance, innovation and customer excitement,” said Ivan Espinosa, President and CEO, Nissan Motor Company. “As we advance our long-term vision of mobility intelligence for everyday life, we will continue to deliver new experiences to our customers. The expansion of the NISMO brand in markets such as Australia is an important step in bringing exciting experiences to customers who value performance and authenticity,” Espinosa claimed. Continue reading →