Tag Archives: nismo

Annals of Marketing – NISMO Coming to Australia

Posted on 24 May 2026 by Ken Zino

“NISMO represents one of the most authentic expressions of Nissan’s passion for performance, innovation and customer excitement,” said Ivan Espinosa, President and CEO, Nissan Motor Company. “As we advance our long-term vision of mobility intelligence for everyday life, we will continue to deliver new experiences to our customers. The expansion of the NISMO brand in markets such as Australia is an important step in bringing exciting experiences to customers who value performance and authenticity,” Espinosa claimed. Continue reading →

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Nismo and Williams to Develop High Performance Cars

Posted on 1 July 2013 by Ken Zino

While Nismo is known to motorsports and performance car enthusiasts in Japan and to millions of gamers, the brand is virtually unknown and certainly unrecognized in global enthusiast circles. A GT-R Nismo will be the third Nismo-badged model following the launch of the Juke Nismo and 370Z Nismo this year. Continue reading →

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Nissan to Return to Le Mans in 2014 as Garage 56 Entry

Posted on 11 March 2013 by Ken Zino

In 2012, a number 0 Nissan Delta Wing ran at the world’s most famous endurance race from the same unclassified Garage 56 spot. The real Japanese racers that were closely watched at Le Mans last year were a pair of Toyota hybrids, which ran in the fastest LMP1 class but lost to Audi. Continue reading →

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