BMW N.A. Starts Preferred Pricing at IONNA Charging Sites

Posted on 14 May 2026 by Ken Zino
Ken Zino of AutoInformed.com on BMW N.A. Starts Preferred Pricing at IONNA Charging Sites

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BMW of North America (XETRA: BMWG.DE) today announced the launch of a preferred pricing program  for BMW and MINI EVs at IONNA charging locations across the U.S.*

“BMW firmly believes in an electric future, and it’s no secret that reliable high-speed charging infrastructure remains essential to the continued growth of the electric vehicle market,” said Shaun Bugbee, Executive Vice President, BMW of North America. “We currently offer one of the broadest portfolios of premium electric vehicles in the U.S., with the next-generation BMW iX3 arriving in the U.S. later this year. As our electric vehicle offerings continue to expand, initiatives like this help ensure our customers enjoy a seamless ownership experience wherever they travel.”**

BMW and MINI drivers who initiate charging with Plug & Charge or the My BMW App will receive 20% off charging sessions through 30 September 2026. The offering is automatically applied with no additional cards, subscriptions, or manual activation required.

“This creates an easy “charge-and-go” experience, underscoring the company’s continued focus on reducing complexity and improving everyday usability as public charging becomes an integral part of electric mobility,” BMW said.

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**About IONNA

IONNA is joint venture founded by eight of the world’s largest automakers: BMW, General Motors, Honda, Hyundai, Mercedes-Benz, Kia, Stellantis and Toyota. “Purpose-built to lead, innovate, create, and drive forward a redefinition of charging as an end-to-end integrated customer experience. Delivering this mission by developing and deploying a trailblazing nationwide network of charging stations with cutting-edge technology, retail integration, amenities, and unparalleled customer service. Enabling urban and long-distance EV mobility for all with over 30,000 ultra-fast and reliable charging points by 2030. IONNA will provide the coverage drivers need, the reliability they deserve, and the amenities they crave,” is what the JV claims.

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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