Tag Archives: Goodyear Auto Service

Annals of Marketing – Goodyear Motor City Garage to Debut

At the Goodyear Motor City Garage during Woodward Dream Cruise weekend, Goodyear will display the 1973 Ford Mustang convertible from the opening sequence of “The Mary Tyler Moore Show,” courtesy of the Ford Motor Company Heritage Collection. The vehicle is equipped with Goodyear Performance Series F70/14 custom wide-tread tires with raised white letters, a factory-accurate recreation of the original equipment specification. “The tires deliver unmistakable vintage performance and period-correct muscle-car presence,” Goodyear said. Continue reading

Posted in aftermarket, auto news, marketing, milestones, shows and events | Tagged , , , , , , , , , , , | Leave a comment

Aftermarket Auto Service – Cost and Affordability Are Key

“Affordability is playing an increasingly important role in the aftermarket service experience, but delivering on the fundamentals remains critical,” said Lisa Nguyen, manager of OEM Solutions at JD Power. “Index data show that aftermarket providers are largely executing where it matters most, with the majority of impactful key performance indicators (KPIs) completed more than 70% of the time and the top two – the service advisor being completely focused on customer needs and providing helpful guidance – exceeding 90% completion rates across segments. Continue reading

Posted in aftermarket, auto news, customer satisfaction | Tagged , , , , , , , , , , | Leave a comment

Goodyear, Just Tires Offer “Zero Contact” Service

This new service is in addition to the preventative measures previously announced. These include a reduction in store hours, as well as enhanced disinfection, visitor protocols and physical distancing according to guidance from the Centers for Disease Control and Prevention. Continue reading

Posted in aftermarket, customer satisfaction, marketing, milestones | Tagged , , , , , | Leave a comment