Click to enlarge.
Audi of America reported today a Q2 sales drop of -17% when compared year-over-year. There was no release with commentary just the sales chart shown here at AutoInformed. This came as the parent company Volkswagen Group (VOW.DE) Executive Board yesterday presented the Supervisory Board with 12 initiatives to make the financially bedridden Group profitable. [Share price is down 66% during the last five years; -25% year-over-year at ~€76 as customers are apparently searching for more affordable wheels or are no longer happy with product Audi product offerings – AutoCrat.] No doubt Audi of America executives were in Wolfsburg fighting for the survival of the brand.*
Big losers at Audi of America during Q2 2026 were the Q4 e-tron, Q6 e-Tron, and Q8 e-tron electric models which were walloped by the Trump Administration’s cancellation of electric vehicle incentives compounded by the Trump import tariffs, which also hurt other global automakers.
Even the mainstay A6 sedan at 4263 sales dropped 20%. The A3 sedan at 5135 units was up 5% for what is the least expensive model with a starting MSRP $40,100 for the Premium trim plus $1295 for destination and delivery charges. In the SUV lineup the Q3 (MSRP $43,700 +$1295 D&D ) and Q5 (45,400 +$1295 D&D) were negligible items at Q3 10,906 -14%, Q5 22,138 -3%.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Audi of America Q2 2026 Sales Drop 17%
Click to enlarge.
Audi of America reported today a Q2 sales drop of -17% when compared year-over-year. There was no release with commentary just the sales chart shown here at AutoInformed. This came as the parent company Volkswagen Group (VOW.DE) Executive Board yesterday presented the Supervisory Board with 12 initiatives to make the financially bedridden Group profitable. [Share price is down 66% during the last five years; -25% year-over-year at ~€76 as customers are apparently searching for more affordable wheels or are no longer happy with product Audi product offerings – AutoCrat.] No doubt Audi of America executives were in Wolfsburg fighting for the survival of the brand.*
Big losers at Audi of America during Q2 2026 were the Q4 e-tron, Q6 e-Tron, and Q8 e-tron electric models which were walloped by the Trump Administration’s cancellation of electric vehicle incentives compounded by the Trump import tariffs, which also hurt other global automakers.
Even the mainstay A6 sedan at 4263 sales dropped 20%. The A3 sedan at 5135 units was up 5% for what is the least expensive model with a starting MSRP $40,100 for the Premium trim plus $1295 for destination and delivery charges. In the SUV lineup the Q3 (MSRP $43,700 +$1295 D&D ) and Q5 (45,400 +$1295 D&D) were negligible items at Q3 10,906 -14%, Q5 22,138 -3%.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.