Audi of America reported today a Q2 sales drop of -17% when compared year-over-year. There was no release with commentary just the sales chart shown here at AutoInformed. This came as the parent company Volkswagen Group (VOW.DE) Executive Board yesterday presented the Supervisory Board with 12 initiatives to make the financially bedridden Group. [Share price is down 66% during the last five years; -25% year-over-year at ~€76 as customers are apparently searching for more affordable wheels or are no longer happy with product Audi product offerings – AutoCrat.] No doubt Audi of America executives were in Wolfsburg fighting for the survival of the brand.*

Big losers at Audi of America during Q2 2026 were the Q4 e-tron, Q6 e-Tron, and Q8 e-tron electric models which were walloped by the Trump Administration cancellation of electric vehicle incentives compounded by the Trump import tariffs, which also hurt other global automakers. Even the mainstay A6 sedan at 4263 sales dropped 20%. The A3 sedan at 5135 units was up 5% for what is the least expensive model with a starting MSRP $40,100 for the Premium trim plus $1295 for destination and delivery charges. In the SUV lineup the Q3 (MSRP $43,700 +$1295 D&D ) and Q5 (45,400 +$1295 D&D) were negligible items at Q3 10,906 -14%, Q5 22,138 -3%.