Tag Archives: Silverado ev

Annals of Marketing – Chevrolet Heartbeat of America Revived

Scenes for the commercial were filmed in Texas and in Maine, and include the Chevrolet Bolt, Trax, Equinox, Equinox EV, Traverse, Colorado, Silverado and Silverado HD.

The “Heartbeat of America” revival is part of the brand’s America 250 initiative – a year-long campaign that “honors the people, places and values that continue to shape the nation. With more than 115 years in the U.S., and nearly 3000 dealers across the country, Chevrolet is woven into the fabric of America.” Continue reading

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Chevrolet Bolt Returning as Affordable EV

“Our customers love today’s Bolt. It has been delivering record sales and some of the highest customer satisfaction and loyalty scores in the industry,” said Barra. “It’s also an important source of conquest sales for the company and for Chevrolet. We will keep the momentum going by delivering a new Bolt…and we will execute it more quickly compared to an all-new program with significantly lower engineering expense and capital investment by updating the vehicle with Ultium and Ultifi technologies and by applying our ‘winning with simplicity’ discipline.” Continue reading

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GM Energy a New Energy Management Division  

It’s an ambitious, industry leading program that can help customers rid themselves of some of the negative aspects of relying on utility companies. GM Energy’s services will also enable the sale of energy from EV and stationary storage batteries back to utilities during peak, high energy consumption periods, unlocking even more potential value for customers and increasing resiliency for the electrical grid, GM said. Continue reading

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