Tag Archives: Steve Majoros

Annals of Marketing – Chevrolet Heartbeat of America Revived

Scenes for the commercial were filmed in Texas and in Maine, and include the Chevrolet Bolt, Trax, Equinox, Equinox EV, Traverse, Colorado, Silverado and Silverado HD.

The “Heartbeat of America” revival is part of the brand’s America 250 initiative – a year-long campaign that “honors the people, places and values that continue to shape the nation. With more than 115 years in the U.S., and nearly 3000 dealers across the country, Chevrolet is woven into the fabric of America.” Continue reading

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Marketing Annals – Dream Chaser Trax to Great Lakes Activist

Meag Schwartz, described as a local Michigan activist and environmental educator, won on the basis of her pursuing protecting and cleaning up the Great Lakes. Continue reading

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