Tag Archives: colorado

Annals of Marketing – Chevrolet Heartbeat of America Revived

Scenes for the commercial were filmed in Texas and in Maine, and include the Chevrolet Bolt, Trax, Equinox, Equinox EV, Traverse, Colorado, Silverado and Silverado HD.

The “Heartbeat of America” revival is part of the brand’s America 250 initiative – a year-long campaign that “honors the people, places and values that continue to shape the nation. With more than 115 years in the U.S., and nearly 3000 dealers across the country, Chevrolet is woven into the fabric of America.” Continue reading

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2016 Toyota Tacoma Pickup Debuts at NAIAS

Tacoma been the best-selling mid-size truck in the U.S. for ten years running because Dodge dropped its Dakota and Ford walked away from its Ranger. Tacoma faces formidable competition from the Chevrolet Colorado and GMC Canyon now that GM has reentered the segment. Continue reading

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GMC Shows 2015 Canyon Midsize Truck Ahead of NAIAS

GMC revealed the 2015 Canyon today, ahead of the NAIAS. The all-new mid-size truck and its brother, Chevrolet Colorado – shown late last year in Los Angeles – join the all-new 2014 Silverado and Sierra 1500s, and the Silverado and Sierra HDs to give Chevy and GMC a line of pickups that cannot be matched by Ram or Ford F-Series. Continue reading

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General Motors Recalls Pickups, SUVs for Rear Wheel Lockup

General Motors is recalling almost 27,000 pickup trucks and sport utility vehicles from the 2011 model year because the rear wheels can unexpectedly lock, possibly sending the trucks out of control and causing an accident. Continue reading

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