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The Goodyear Blimp will offer millions of Americans with an aerial view during Sail 4th 250, a nautical event in New York City during what’s said to be the world’s largest gathering of tall ships. Aerial coverage will begin at 7 a.m. EST on the TODAY Show on NBC. No drones need apply.*
“The blimp’s historic appearance at Sail 4th 250 is the fourth time it’s flown over an Operation Sail event. It was a fixture at the first celebration in 1964, America’s Bicentennial in 1976 and the 100th anniversary of the Statue of Liberty in 1986. Now, it returns to provide aerial coverage in celebration of America’s 250th,” the Goodyear Tire & Rubber Company (NASDAQ: GT) said today.
To get the best views of New York Harbor, the Goodyear Blimp will base its operations in Brooklyn, marking the first time in 50 years the airship will be not just in the sky around New York City, but also on the ground.
This is also a marketing opportunity for the blimp as an aerial ambassador for Goodyear, which has called the United States home for more than 125 years and is now the only U.S.-based major tire manufacturer.
“For more than half the history of the United States, Goodyear science has contributed not only to the success of the American automotive industry by producing tires worth bragging about but also to the protection of the country through military service, including blimps that helped ensure the safety of the Navy,” said Julianne Roberts, Senior Director, Marketing.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Goodyear Blimp Returns to NYC for the Fourth of July
Click for more.
The Goodyear Blimp will offer millions of Americans with an aerial view during Sail 4th 250, a nautical event in New York City during what’s said to be the world’s largest gathering of tall ships. Aerial coverage will begin at 7 a.m. EST on the TODAY Show on NBC. No drones need apply.*
“The blimp’s historic appearance at Sail 4th 250 is the fourth time it’s flown over an Operation Sail event. It was a fixture at the first celebration in 1964, America’s Bicentennial in 1976 and the 100th anniversary of the Statue of Liberty in 1986. Now, it returns to provide aerial coverage in celebration of America’s 250th,” the Goodyear Tire & Rubber Company (NASDAQ: GT) said today.
To get the best views of New York Harbor, the Goodyear Blimp will base its operations in Brooklyn, marking the first time in 50 years the airship will be not just in the sky around New York City, but also on the ground.
This is also a marketing opportunity for the blimp as an aerial ambassador for Goodyear, which has called the United States home for more than 125 years and is now the only U.S.-based major tire manufacturer.
“For more than half the history of the United States, Goodyear science has contributed not only to the success of the American automotive industry by producing tires worth bragging about but also to the protection of the country through military service, including blimps that helped ensure the safety of the Navy,” said Julianne Roberts, Senior Director, Marketing.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.