Click to enlarge.
Acura this week unveiled the Acura NEXERA Vision at The Quail, a Motorsports Gathering and the Pebble Beach Concours d’Elegance Concept Lawn. NEXERA is said to be introducing new exterior and interior design language for the brand. Designed at the Acura Design California studio in Los Angeles under Yasutake Tsuchida, the new Acura Creative Director and Vice President of Auto Design, NEXERA Vision will influence future Acura styling starting with the upcoming 4th-generation RDX Hybrid.*
“Our goal with this new design direction is to define Acura performance through disciplined proportions, sculpted form and the seamless integration of advanced technology, creating an expression that is both progressive and authentic to the brand,” said Yasutake Tsuchida, Acura Creative Director and Vice President of Auto Design.
Click to enlarge.
The NEXERA Vision has dual-hinge butterfly doors, active aerodynamics and a new lighting signature. Finished in Matte Titanium, an exterior color with noticeable metallic depth, the NEXERA Vision has a s\profile defined by its wide stance, long dash-to-axle ratio and one-motion cabin.
High-performance carbon ceramic Brembo brakes show through the 22-inch centerlock wheels, a first for Acura, with a 3D directional design and matte anodized finish with forged carbon fiber inserts. Forged carbon also forms the coupe’s aero-channel fascia, rear diffuser, rocker panels, inner door structures and other performance details.
New Acura Lighting Signature
Hidden behind the NEXERA Vision’s bodywork [marketing and styling Babble Alert – AutoCrat.>, “innovative ‘phantom lighting’ is dramatically revealed when illuminated, giving the coupe uninterrupted sculpted surfacing. The ultra-thin headlights and taillights were inspired by the brand’s ‘A’ mark to create a unique new lighting signature that will be found on future Acura production designs, starting with [as previously noted – AutoCrat.] the next-generation Acura RDX Hybrid.
“To reinforce the new Acura styling identity, we developed a unique lighting signature inspired by the Acura ‘A’ mark—an unmistakable design element created to make this new era of Acura instantly recognizable,” said Tsuchida. “The NEXERA Vision sets the course for the next generation of Acura design, and we are committed to evolving that direction with clarity, consistency and purpose across future Acura products.”
Click to enlarge.
“The Acura NEXERA Vision interior redefines the sports car cockpit by balancing spaciousness with precision-focused intimacy. Every detail is crafted for performance and expressed in pure form, function and material. The cabin is a refined driver-focused environment, designed for performance, by eliminating distractions while amplifying the visceral thrill of driving.
“For a grounded feel, the front seats are integrated into the floor in a fixed position. This significantly lowers the driver’s seating position, while the coupe’s pedals and steering wheel adjust to meet the driver.
“The black-and-white interior of the Acura NEXERA Vision pairs premium sustainable materials and forged carbon alongside gloss black finishes and high-contrast pink accents, creating a sharp, contemporary performance cockpit. Sustainable materials featured throughout NEXERA Vision include recycled aluminum, Alcantara® incorporating certified post-consumer recycled polyester, and CircuLeather®, a genuine leather material designed to support a more circular material lifecycle.
“Sustainability is playing an increasingly important role in how premium quality and performance are defined, and the Acura brand is embracing innovative material technologies that bring fresh possibilities to the customer experience while supporting broader environmental ambitions,” Tsuchida added. “These advancements help reduce the carbon footprint associated with our products and create new opportunities to challenge conventional ideas of quality, inspiring a new perspective on what premium can be.”
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
California Car Week – Acura NEXERA Vision Concept Debuts
Click to enlarge.
Acura this week unveiled the Acura NEXERA Vision at The Quail, a Motorsports Gathering and the Pebble Beach Concours d’Elegance Concept Lawn. NEXERA is said to be introducing new exterior and interior design language for the brand. Designed at the Acura Design California studio in Los Angeles under Yasutake Tsuchida, the new Acura Creative Director and Vice President of Auto Design, NEXERA Vision will influence future Acura styling starting with the upcoming 4th-generation RDX Hybrid.*
“Our goal with this new design direction is to define Acura performance through disciplined proportions, sculpted form and the seamless integration of advanced technology, creating an expression that is both progressive and authentic to the brand,” said Yasutake Tsuchida, Acura Creative Director and Vice President of Auto Design.
Click to enlarge.
The NEXERA Vision has dual-hinge butterfly doors, active aerodynamics and a new lighting signature. Finished in Matte Titanium, an exterior color with noticeable metallic depth, the NEXERA Vision has a s\profile defined by its wide stance, long dash-to-axle ratio and one-motion cabin.
High-performance carbon ceramic Brembo brakes show through the 22-inch centerlock wheels, a first for Acura, with a 3D directional design and matte anodized finish with forged carbon fiber inserts. Forged carbon also forms the coupe’s aero-channel fascia, rear diffuser, rocker panels, inner door structures and other performance details.
New Acura Lighting Signature
Hidden behind the NEXERA Vision’s bodywork [marketing and styling Babble Alert – AutoCrat.>, “innovative ‘phantom lighting’ is dramatically revealed when illuminated, giving the coupe uninterrupted sculpted surfacing. The ultra-thin headlights and taillights were inspired by the brand’s ‘A’ mark to create a unique new lighting signature that will be found on future Acura production designs, starting with [as previously noted – AutoCrat.] the next-generation Acura RDX Hybrid.
“To reinforce the new Acura styling identity, we developed a unique lighting signature inspired by the Acura ‘A’ mark—an unmistakable design element created to make this new era of Acura instantly recognizable,” said Tsuchida. “The NEXERA Vision sets the course for the next generation of Acura design, and we are committed to evolving that direction with clarity, consistency and purpose across future Acura products.”
Click to enlarge.
“The Acura NEXERA Vision interior redefines the sports car cockpit by balancing spaciousness with precision-focused intimacy. Every detail is crafted for performance and expressed in pure form, function and material. The cabin is a refined driver-focused environment, designed for performance, by eliminating distractions while amplifying the visceral thrill of driving.
“For a grounded feel, the front seats are integrated into the floor in a fixed position. This significantly lowers the driver’s seating position, while the coupe’s pedals and steering wheel adjust to meet the driver.
“The black-and-white interior of the Acura NEXERA Vision pairs premium sustainable materials and forged carbon alongside gloss black finishes and high-contrast pink accents, creating a sharp, contemporary performance cockpit. Sustainable materials featured throughout NEXERA Vision include recycled aluminum, Alcantara® incorporating certified post-consumer recycled polyester, and CircuLeather®, a genuine leather material designed to support a more circular material lifecycle.
“Sustainability is playing an increasingly important role in how premium quality and performance are defined, and the Acura brand is embracing innovative material technologies that bring fresh possibilities to the customer experience while supporting broader environmental ambitions,” Tsuchida added. “These advancements help reduce the carbon footprint associated with our products and create new opportunities to challenge conventional ideas of quality, inspiring a new perspective on what premium can be.”
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.