First Glance – Acura Hybrid SUV

Ken Zino of AutoInformed.com on First Glance - Acura Hybrid SUV

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The next-generation Acura Hybrid SUV Prototype (7267.T and NYSE: HMC) was shown during a Honda business briefing in Japan today.* It appears to be a two-row mid-size offering that will appear in the U.S. during ~2028.

“Honda will reallocate more development and production resources into hybrid models to accelerate the market launch ahead of the original schedule and increase the number of compelling products,” said Toshihiro Mibe, global CEO of Honda Motor Co., Ltd. “We have made steady progress in the development of hybrid vehicle technologies, where Honda has strengths, based on our belief that hybrid models will continue to be the key to addressing environmental challenges.”

Acura said it will begin launching its first hybrid models with the company’s all-new hybrid system and next-generation platform starting in the next two years. Gen 2 of the two-motor hybrid system has claimed improvements through advancements such as expanding the range where the engine operates most efficiently, as well as an increase in the driving efficiency of the hybrid unit. Honda said it will try to improve the fuel economy of the next-generation hybrid models by more than 10%, while reducing system costs by 30%. The new AWD unit will allow “highly precise and responsive motor control.”

Ken Zino of AutoInformed.com on First Glance - Acura Hybrid SUV and Honda Hybrid Sedan

Honda Hybrid Sedan

Honda also said the next-generation ADAS (advanced driver assistance system), planned for introduction starting in 2028, will assist the driver with vehicle operations such as acceleration and steering throughout the entire route all the way to the destination on both expressways and surface roads based on driver inputs to the navigation system. By applying next-generation ADAS to hybrid models (marketing babble alert>, “Honda aims to enable more customers to experience the new value that is achieved by combining the ‘joy of driving’ with a stress-free and comfortable mobility experience.”

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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