Bespoke at Rolls-Royce in 2025 marked a defining year not only in terms of artistic output but in the evolution of craft, material expression, and the commissioning experience itself, the BMW subsidiary established in 1998 claims.*

In 2025, Rolls-Royce Bespoke reached new creative and technical heights, extending far beyond traditional boundaries. This was a year defined by thematic richness, global collaboration and artistic evolution. The astonishing creative execution of these themes is enabled through the extraordinary talents found at the Home of Rolls-Royce, our Bespoke Collective and the expanding reach of our Private Office spaces around the world. Our clients’ increasing interest and engagement in more ambitious commissions are realized in our joint pursuit of perfection. Every motor car is a singular expression of its owner’s vision, and together they reflect the spirit of innovation, craft, and cultural fluency that defines Rolls-Royce today,” said Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

Rolls-Royce clients’ passions and interests – Bespoke trends of 2025

• Themes extend from personal legacy and cultural symbolism to contemporary collectables.
• Reflects the success of Rolls-Royce Private Offices around the world: commissions from these creative hubs more than doubled year-on-year in 2025.
• New materials and innovations in 2025: Three-dimensional ink layering, marquetry and embroidery, 24-carat gold leafing, polished concrete and hand-painted Starlight Headliner.
• Most complex Bespoke Rolls-Royce Private Collection ever: Phantom Centenary.
• Rolls-Royce Cullinan most requested model in 2025, followed by Rolls-Royce Spectre.
• Significant year-on-year uplift in luxury lifestyle accessory commissions.
• £300m+ site extension to accommodate increasing Bespoke and Coachbuild demand.