Key observations of the copyrighted 2023 report:

• Speed of mobile app and executing vehicle commands: Among the key performance indicators (KPI), owners indicate that the speed of the vehicle app, specifically the execution of remote controls and vehicle status-related functions, is the most important. However, this KPI has the lowest level of owner satisfaction at 6.3 on a scale of 1-10.

• Dealership assistance remains vital for app usage: Owners who were provided dealership support are more likely to remain users of their brand’s mobile app, with nearly 87% of current mobile app users stating that they received dealership support regarding the app when picking up their new vehicle. This remains unchanged from 2022.