Annals of Marketing – Porsche Turbonite at Fashion Week

Porsche Crest in Turbonite – courtesy of and copyright Porsche AG – August 2024 all rights reserved

Ken Zino of AutoInformed.com on Annals of Marketing – Porsche Turbonite at Fashion Week

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In August, Porsche celebrated the 50th birthday of the 911 Turbo with a special edition, while also commemorating all Turbo derivatives as a special, highly emotional part of the brand. A limited anniversary model of the 911 Turbo S and a Taycan Turbo S were at the Porsche x Pantone event as part of the NYFW, illustrating that irrespective of body shape and drive concept, Turbonite creates a unique look all by itself, Porsche claimed.

Aside from standard factory colors, Porsche offers individualized paintwork with ‘Paint to Sample’ and ‘Paint to Sample Plus’. With ‘Paint to Sample’, the focus is on the availability of classic Porsche colors recognizable from the company’s history. At present, the range across all model lines comprises more than 170 colors. ‘Paint to Sample Plus’ also offers the option of creating individual colors based on customer specifications.

*About Turbonite
Gold-tinted elements create the elegant, metallizing effect of Turbonite. The top layer exhibits a contrasting satin-matte finish. For the Porsche Turbo derivatives across all model lines, the lettering on the rear, the Daylight Opening (DLO) and the borders of the side windows are finished in Turbonite, which is also the dominant color in the exclusive crest. All the range-topping high-performance models feature this crest on the front of the car, as well as on the lightweight alloy wheels and the steering wheel. Depending on the model line, further details such as the inlays in the front aprons, the spokes, or the aeroblades in the light alloy wheels can be finished in this exclusive color.

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