“Following decades of growth and evolution at Subaru, the new Connection Hub reflects where our brand stands today and where we are headed, while reinforcing our long-standing commitment to our customers and communities through the Subaru Love Promise. This is more than a design update – it transforms our retailers’ facilities into welcoming hubs for customers and communities to connect, collaborate, and celebrate what they love about our brand,” said Tim Stallings, Vice President, Retailer Development, Subaru of America.

The new concept (marketing babble alert – AutoCrat> “reimagines the automotive retail experience, transforming dealerships into immersive, hospitality-driven spaces that strengthen customer relationships and community connections while embodying the Subaru Love Promise®, the company’s commitment to be More Than a Car Company® by showing love and respect in every interaction.”