“Running from September 26 to October 25, ZEPETO users will be invited to step into three immersive booths, each offering a narrative thread drawn from the Carrera GT’s heritage. This includes racing the Carrera GT on the Porsche Leipzig track, posing in its former production line, and revisiting its debut in Paris. By creating photo and video content within these environments, participants become part of the story themselves, reimagining Porsche’s legacy spirit through their avatars and aesthetic preferences,” ZEPETO claimed.

In addition, a special in-app event will reward the most engaging users with a special Porsche-branded item: ZEPETO users visit the dedicated event page in ZEPETO and create three photo or video posts using the Porsche-branded booths. Once all three booths are completed, they will automatically receive an exclusive Porsche-branded item.

“Porsche’s celebration of the 25th anniversary of the Carrera GT is a powerful moment of connection with sports car and streetwear fans alike. By bringing that experience into ZEPETO, we’re making the celebration globally accessible while turning it into something even more immersive. On ZEPETO, pop-ups don’t just showcase a brand – they fuel avatar customization, storytelling, and shared experiences that allow fans everywhere to weave the Porsche legacy into the worlds they create,” said Annette Lee, Head of Business Development at NAVER Z.