“Every year, the Chicago Auto Show evolves, but 2026 will set a new standard for what an auto show experience can be,” said Chicago Auto Show Chairman Jason Roberts. “From cutting-edge vehicle technology to immersive test tracks and ride-alongs, we are giving attendees a multitude of interactive ways to explore the future of mobility, in a hands-on and fun manner.”

Attendees at this year’s show will have the chance to explore multiple indoor test tracks, providing more opportunities to ride along in some of the latest models. The Chicago Drives Electric “electrified” track returns, giving consumers the chance to experience the newest all-electric, hybrid and plug-in hybrid vehicles. Ford’s “Built Wild” track will showcase the capability of the Bronco family of vehicles, and Camp Jeep returns with its off-road course, offering an immersive, adventure-filled ride that highlights Jeep’s legendary 4×4 capability. The 2026 Chicago Auto Show will also offer attendees the opportunity to get behind the wheel for outdoor test drives.

Well, here’s a different spin behind the wheel from CATA: “Demonstrating the power and influence of an auto show, a post-show survey to 2025 Chicago Auto Show attendees found that more than one-third (35%) reported purchasing or leasing a vehicle in the months following the show. Among those who made a purchase, 84% indicated that the Chicago Auto Show was influential on their purchase decision.

“This strong post-show activity underscores the Chicago Auto Show’s ongoing role as a catalyst for consumer engagement,” claimed Chicago Auto Show General Manager Jennifer Morand. “It’s a testament to the power of hands-on experiences. When consumers can compare vehicles side-by-side, ask questions and truly immerse themselves, it drives confidence and ultimately decisions.”