Annals of Marketing – Manual Trans Return to Nissan Z

Model Year 2027 Z NISMO Manual Transmission – Courtesy of and Copyright Nissan 31 March 2026 all rights reserved

Ken Zino of AutoInformed.com on Annals of Marketing - Manual Trans Return to Nissan Z

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“We try to do something every year for the sports cars to keep them relevant and top-of-mind. We love working on these cars for our customers, and it’s a joy for us to continuously improve these things. We’ve been listening to our customers and talking to them. I think we’ve made a substantial improvement. The big thing everyone kept talking about is the desire for a manual transmission option for Z NISMO. It’s now here. Initially we didn’t launch with it because it’s a track-focused car,” said Paul Hawson, director of Advanced Product Planning & Strategy at Nissan North America.

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