“The distinctive livery pays tribute to the car’s legendary heritage and draws inspiration from the BMW M Motorsport division. Besides the visually captivating forms and colors of the livery, it is unique in that it is applied not only to the scaled-down replica LEGO® Speed Champions BMW M3 E30 version, but also to the actual BMW M3 E30,” BMW said.

The launch of the small-scale M3 version will be accompanied by a real show car. In celebration of the 40th anniversary of the BMW M3, the product launch on 1 August 2026 will be highlighted by a public presentation in Berlin. At the event, fans will be able to experience the new BMW M3 E30 show car with the co-created livery.

Among the recreated design features are the BMW kidney grille, the rear spoiler and the front end with its four round headlights, characteristic of the first-generation BMW M3. The set contains 358 pieces and is 17 centimeters long and 7 centimeters wide. There are functional wheels and a realistic driver mini-figure wearing a BMW M T-shirt.

“For added excitement, fans around the globe will soon be able to match their outfits with the mini-figure. A scaled-up version of the mini-figure T-shirt will be available from 1 August 2026 onwards from BMW dealers and on lifestyle.bmw.com. Made from organic cotton, it features a high-quality print on the front and back,” BMW said.