“As one of the world’s most valuable brands, Mercedes-Benz has always stood for combining engineering excellence with emotional experiences that bring our ‘Welcome home’ promise to life. That is why we are introducing Mercedes-Benz Studios, bringing our brand into the heart of the world’s most iconic cities. Los Angeles is an important part of this global network, creating new ways for people to experience Mercedes-Benz in everyday life and making our brand feel even more accessible, personal, and welcoming,” claimed Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Sales & Customer Experience.

For the first time in the United States, the brand introduces a dedicated MANUFAKTUR Made to Measure Hub, strengthening its presence in the program’s “most important market for individualization and offering personalized one-to-one appointments for top-end customers seeking custom vehicles.” [The U.S. saw 40% of MANUFAKTUR sales in 2025 – AutoCrat.]