Pickup Trucks at GM, Chrysler Claw Back U.S. Auto Market Share in September. Luxury, Family Cars Remain a Problem

US Auto Market Top Ten Sellers – September 2014 – Click to Enlarge – Courtesy AutoData and AiADA

Ken Zino of AutoInformed.com on: Pickup Trucks at GM, Chrysler Claw Back U.S. Auto Market Share in September 2014

The Detroit Three sold 571,000 cars and light trucks, overall a 44% share, an increase from the 43.5% chunk of the market they held in August.

Powered by thriving pickup truck sales, Chrysler and GM recaptured U.S. market share from offshore companies in September. Ford Motor, in the midst of a changeover to the 2015 F-Series, actually declined a bit, but still held the Number One spot on the sales chart with 60,000 pickups sold. Second place belonged to the Chevrolet Silverado (50,000), followed in Third by a surging Dodge Ram at 37,000, which was a whopping +30% increase year-over-year for the comeback car company.

At the end of the September, offshore brands held a 54.1% share of the U.S. auto market, down from 56.5% share in August and 55.9% in July. That is a potential profit drop of billions of dollars.

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