Tesla Posts Loss Yet Again

AutoInformed.com Tesla

Tesla claimed it expects to spend ~$1.5 billion this year on capital expenses, including a lavish investment in a new battery factory.

Tesla claimed it had revenue of $3.2 billion in 2014, up from about $2 billion in the previous year. Nevertheless, the darling of Wall Streets peculators reported a net loss for the year of $294 million, compared with a loss of only $74 million in 2013 even though sales rose slightly during the period.

During Q4, Tesla had revenue of $957 million, an increase from $615 million during the same period a year earlier. As always, other charges eroded the returns for investors and speculators.

Chief booster Elon Musk, and holder of 35,528,859 shares of Tesla stock with sole voting power,  said in a letter to shareholders – not without billions in self interest – that the company expected to begin deliveries of the Model X in Q3 during this year – a long delay from original promises. Musk said he expected the margins on the Model S to improve this year, but warned these gains would be offset by the costs for introducing the delayed SUV.

Tesla expects to spend $1.5 billion this year on capital expenses, including a lavish investment in a new battery factory. Operating expenses are projected to grow about 50% this year, after doubling in 2014.

In his latest  bold statement  – where is the SEC on these? – Musk said that in 2015, “we expect to deliver about 55,000 Model S and X vehicles, representing more than a 70% increase over 2014 deliveries. About 40% of these deliveries are planned for the first half of the year. First quarter production is expected to be about 10,000 vehicles due to it being a shorter quarter than in Q4 and approximately a week of factory downtime to allow the workforce to rest and tooling upgrades. Cars in transit to Europe and Asia must grow to support those markets, so we plan to deliver approximately 9,500 vehicles in Q1, an increase of over 47% from Q1 last year.”

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
This entry was posted in financial results and tagged , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *