National Safety Council: 2015 Traffic Safety Worst Since 2007

AutoInformed.com

The high death and injury toll are caused by many factors, such as an improving economy with lower gas prices and unemployment rates that increase vehicle miles traveled.

The National Safety Council estimates traffic deaths are 14% higher through the first six months of 2015 than they were during the same period in 2014, and serious injuries requiring medical care are 30% higher.

NSC says that from January to June, nearly 19,000 people died in traffic crashes across the U.S., and more than 2.2 million were seriously injured IF these rates continue, 2015 will be the deadliest driving year since 2007. Costs are also up as well. The six-month estimated bill for traffic deaths, injuries and property damage is $152 billion – 24% higher than 2014.

The estimated annual mileage death rate is 1.3 deaths per 100 million vehicle miles traveled, up 8% from the preliminary 2014 rate of 1.2. If the level of increase in fatalities observed during the first two quarters were to remain through the end of the year, total motor-vehicle fatalities in 2015 could possibly exceed 40,000 for the first time in eight years.

The high death and injury toll are caused by many factors, such as an improving economy with lower gas prices and unemployment rates that increase vehicle miles traveled. Average gas prices are 30% lower than they were in 2014 and projected to remain relatively stable into 2016 according to the Energy Information Administration. This generally means an increase in traffic; more people can afford to drive, and many travel longer distances and take vacations.

“Follow the numbers: the trend we are seeing on our roadways is like a flashing red light – danger lies ahead,” said Deborah A.P. Hersman, president and CEO of the National Safety Council. “Be a defensive driver and make safe decisions behind the wheel. Your life really depends on it.”

To help ensure safety, the Council recommends drivers:
• Make sure every passenger buckles up on every trip
• Designate an alcohol and drug-free driver or arrange alternate transportation
• Get plenty of sleep and take regular breaks to avoid fatigue
• Never use a cell phone behind the wheel, even hands-free
• Stay engaged in teens’ driving habits. Teens are three times as likely to crash as more experienced drivers.
• Learn about your vehicle’s safety systems and how to use them. My Car Does What ( https://mycardoeswhat.org/ ) can help drivers understand the ins and outs of features such as adaptive cruise control, blind spot warning systems and backup cameras.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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