Eightieth Anniversary of the Fiat 500 ‘Topolino’

TopolinoHow appropriate, the little mouse in the automobile business is celebrating the eightieth anniversary of the Fiat 500 “Topolino.” Events at FCA in Turin from June 16-19 will commemorate it. The tiny car was part of the motorization in Italy – no mention of Vespa here – and, arguably, the Fiat 500 was a benchmark in the years around World War II. It was Fiat’s first inexpensive car to be launched before the war, and represented a major change in how cars were made and perceived by Italians

Celebrations will kick off in the former Fiat 500 Lingotto plant, where on the day after tomorrow over two hundred Topolinos will climb up the famous elliptical ramp and stand on the test track on the roof of the historical building where production of the model started in 1936. With this development program, engineer Dante Giacosa wanted to make motor cars accessible to the people – sounds like Volkswagen in Germany at the same time.

AutoInformed.comAutoInformed will skip the war production records of European dictators and fascist governments during those years. The Topolino stayed in production until 1955 as part of the reconstruction of Italy after the war.

On Thursday, the cars will be parade from the Lingotto to the Pralormo Castle. The procession will be opened by the car owned by Dante Giacosa, which is now on show at the Fiat Heritage Center. The parade will pass through historical places, including the royal hunting residence of Stupinigi, Racconigi Castle, Moncalieri, Piazza Vittorio Veneto, the Juventus Stadium, the Mirafiori Motor Village and the National Automobile Museum.

The Lingotto building is the center of this commemorative event. Opened in 1923, the Fiat factory is still noted for its modernity and vertical development. Simply put, Lingotto become the symbol of the burgeoning Italian industry and soon gained a footing in the nation’s collective imaginary. Lingotto is an example of industrial archaeology.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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