The Toyota GR 86 and Subaru BRZ (above) represent challenges for both companies, as they seek – says Toyota – to “subvert conventional ideas of cooperation in the automotive industry.” Translation –thorny branding issues remain, as always with the versions.
In September 2019, Toyota and Subaru entered into a new business and capital alliance, part of which saw the two companies became more involved together in the making and selling sports cars. The new GR 86/BRZ represents a big challenge for both companies, as they seek – says Toyota – to “subvert conventional ideas of cooperation in the automotive industry.” Translation –thorny branding issues remain, as always. “Going forward, Toyota and Subaru intend to further ally their respective strengths, deepen their relationship, and so pursue the possibilities of making ever-better cars,” Toyota said.
