GM Design Jettisons North Hollywood for Pasadena

GM Advanced Design Center Pasadena – artist drawing July 2021

Ken Zino of AutoInformed.com on GM Design Jettisons North Hollywood for Pasadena

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The new facility will amplify GM’s role in connected mobility, it’s claimed by:
• A more efficient layout, designed to mitigate disruptions and increase efficiency of the various paint, metal and plastic workshops
• An increased footprint allowing for improved output of physical and virtual proof of concepts and show cars
• The ability to rapidly pilot visualization and immersive technology, including augmented and virtual reality
• An innovation lab for designing, implementing and validating new design tools
• An advanced user experience/user interface design studio
• Dedicated collaboration, research and development space for strategic internal and external GM partnerships

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