It’s projected that US consumers will spend $40.8 billion on new vehicles this month. This would be the fifth-highest on record for the month of August. Total retailer profit per unit, inclusive of grosses and finance & insurance income, should reach an all-time high of $4,430, an increase of $2,321 from a year ago and the second consecutive month above $4,000. Grosses have been above $3,000 for four consecutive months. Despite the supply constrained retail sales pace, total aggregate retailer profits from new-vehicle sales are projected to be $4.4 billion, the fourth-highest on record and up a remarkable 133% from August 2019. August is on track to be the fourth consecutive month for aggregate retailer profits on new vehicle sales to exceed $4 billion, according to Power.